InMobi, a provider of content, monetisation and marketing tech that help businesses fuel growth, announced an integration of its InMobi Exchange supply-side side platform (SSP) into Yahoo’s demand-side platform (DSP). This will give advertisers, brands and media buyers across Yahoo’s portfolio direct access to premium in-app supply and a user base, at scale.
Leading Out-of-Home media company JCDecaux New Zealand announced the hire of Mike Brown to the role of Account Director – Direct. Mike brings over two decades of outdoor media sales experience to JCDecaux to further strengthen its growing direct sales team.
Melbourne woman, Talia Datt, has been named in Forbes’ 30 Under 30 Asia 2022 list, recognised for the way in which she has transformed the digital footprint of various brands. Named as part of a group of trailblazers across APAC who are at the forefront of driving innovation, 26-year-old Talia is redefining how businesses utilise social media, particularly as TikTok becomes one of the most powerful social apps for brands and marketers.
Magnite has announced that seasoned industry expert, Maddy Mewing is joining as Seller Lead in Australia, covering Nikola Small’s responsibilities while she is on maternity leave.
VisualCortex – the cloud-based Video Intelligence Platform, connecting computer vision’s potential to business outcomes, launched in Australia. Unlike camera-side, which focus on one video analytics challenge per deployment, VisualCortex delivers a highly performant enterprise-grade platform to facilitate any real-time or historical video analytics use case.
InMobi, a provider of content and marketing tech that help businesses fuel growth, released the findings from a Forrester Consulting study “The Future of Mobile Advertising in a Privacy First World.” The study found that two thirds of ANZ businesses are in the early stage of consumer data privacy practice management of maturity, trying to understand the impact of consumer data privacy developments on their current digital/mobile advertising strategy.
Adobe announced results from a study of over 1,000 Aussie consumers and 200 business leaders, which finds a correlation between brand trust and consumer behaviour. 54% say they will stop purchasing from brands that break their trust, while 72% plan to spend at least $700 more each year with trusted brands compared to the global average of 60%.
HubSpot, the customer relationship management (CRM) platform for scaling companies, has announced the local launch of HubSpot for Nonprofits, to help nonprofit organisations grow better through specific resources, a network of nonprofit support and accessible pricing.
HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released data revealing actor Johnny Depp has the fastest-growing Instagram account following the 6-week defamation trial against ex-wife Amber Heard.
LoopMe, a brand-focused mobile advertising platform, has announced a number of hires across the APAC, including four senior hires: Daisuke Shigeishi as Head of Digital Partnerships, Georgia Watson as Senior Sales Director, Akihito Morita as Sales Director, and James Symonds as Senior Sales Director ANZ. This follows investment by Mayfair Equity Partners and strong revenue growth, with the firm achieving $114m in revenue in the last 12 months.