Marketing

IAB Australia has expanded its industry education offerings with the launch of its innovative foundational industry training program. The first two modules, Foundations of Digital Audio Buying and Foundations of Programmatic digital-out-of-home (DOOH) Buying are available, free of charge to all in the industry. Two Retail Media modules will launch next month, with modules focused on Understanding Digital Ad Fraud and Data to be released later in the year.

Similarweb has been recognised as a Data Enrichment leader in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies to Unify, Analyse, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud firm. Snowflake’s data-backed report identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud with accompanying partner solutions to convert valuable prospects into loyal customers.

Intuit Mailchimp, the email marketing and automation brand, announced the launch of a new global brand and product campaign: ‘Turn Clustomers Into Customers’—all crafted by their in-house agency Wink Creative (named Ad Age’s 2023 In-House Agency of the Year), with help from their partners at Pretty Bird, powerhouse director, Calmatic, and Breakfast for Dinner.

World-renown Out-of-Home media company JCDecaux has added sixteen new Large Format sites to its growing national network across Sydney, Melbourne, Brisbane, and Adelaide. Fifteen of the new sites are digital, strategically positioned in high-traffic locations to deliver maximum exposure and creative flexibility to impact and engage a huge roadside audience. According to the latest Australian Bureau of Statistics data, cars are the most popular mode of transport in every state with over 6.3 million people using their car to get to work.

World-renown Out-of-Home media company JCDecaux announced that it has partnered with Samsung and their media agency Chep, that sees the technology giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign. With a 24/7 presence, Samsung will have the ability to make a bold statement. Positioned at the major intersection of Broadway and George Streets in Sydney, this is one of JCDecaux’s largest sites in Australia, delivering 1,344,421 total impressions weekly according to MOVE.

The Australian online advertising market reached $14.2bn for the financial year ending 30th June according to the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. All categories recorded growth despite challenging economic conditions and a strong comparative period which included the Summer and Winter Olympics and a federal election.

Brightcove, the trusted streaming tech company, has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. This combines PubMatic’s programmatic advertising solutions with Brightcove’s video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies better monetize their content.

InMobi, a global provider of content monetisation and marketing tech that help businesses fuel growth, has acquired Quantcast Choice, a consent management platform (CMP) designed to help publishers seamlessly align with the changing global privacy regulations. This strategic acquisition further reinforces InMobi's commitment to bolstering its privacy management platform for mobile app and web publishers, empowering them to navigate the dynamic and intricate privacy landscape. As privacy regulations like General Data Protection Regulation (GDPR) in Europe and the California Consumer Privacy Act (CCPA) evolved, CMPs have become critical for publishers to ensure compliance and maintain ad revenue.

Magnite, the independent omni-channel sell side advertising firm, has been chosen by Foxtel Media to enable programmatic advertising on ad-supported streaming service, BINGE Basic. As the initial programmatic launch partner, Magnite will provide advertisers with access to BINGE Basic’s inventory across connected TV (CTV) and over-the-top (OTT) platforms.

Global Out-of-Home media company JCDecaux is launching Australia’s first programmatic digital Out-of-Home (DOOH) award. The JCDecaux PROGRAMMATIC Campaign of the Year Award is being introduced to celebrate brands that are driving the industry forward by developing strategic, creative and innovative programmatic digital Out-of-Home campaigns.