Tuesday, July 5, 2022

HypeAuditor teams up with Shopify to automate influencer campaigns

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HypeAuditor, the AI analytics platform for brands who want fair, transparent and effective influencer marketing, has announced the integration of its platform with Shopify to provide an all-in-one analysis of sales-focused influencer marketing campaigns for online retailers. HypeAuditor’s holistic solution enables e-commerce brands and agencies to streamline the entire influencer marketing workflow, from discovering and contacting relevant creators, to effectively managing the campaigns, and then creating analytical results reports. 

Winning Group’s e-retailer Andoo to transform online shopping

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Australian retailer, Winning Group announced the launch of new online furniture, bedding and appliances retailer, Andoo, its new shopping destination and the home of ‘feel-good’ living. Andoo is an online destination for the entire home, featuring a curated range of bedding, furniture, home entertainment and appliances from top international and local brands including; Sleepmaker, LG, Bosch A.H Beard, Rug Culture, Sealy and more. 

Two brothers find a unique solution to Aussie’s e-commerce waste problem

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Two brothers from Melbourne have made $1.5m in 12 months by solving Australia’s e-commerce plastic problem, which contributed to 2.5 million tonnes of plastic waste. With 2.6 billion parcels sent around Australia last year alone – Adam and Ace’s solution is to provide home compostable alternatives to bubble wrap, shipping mailers, and printing labels; all of which are currently being sent to landfill and taking 400+ years to decompose.

Clearco appoints Alicia Ho as its first Australian Marketing Manager

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Clearco, the global e-commerce investor and the company revolutionising the way founders grow their businesses, has appointed Alicia Ho as its first Australian Marketing Manager. She joins the rapidly scaling Fintech company with a remit to raise awareness of the opportunity Clearco’s AI and data science driven revenue-based funding brings to e-commerce businesses and to devise its foundational marketing strategy in Australia. 

Digital wallets to be #1 e-commerce payment method in Australia by 2025

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Credit/charge cards remained the leading online payment method among Australians in 2021, accounting for a third (33 percent) of e-commerce transaction values. However, a new report released today from financial technology leader FIS® (NYSE: FIS) is forecasting digital wallets to overtake credit/charge cards to become the leading e-commerce payment method in Australia by 2025. 

Payhawk becomes first ever Bulgarian unicorn after raising $100m

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Payhawk, the payment and expense solution with offices in London, Sofia, Berlin, and Barcelona, has raised an additional $100m to extend its Series B round to $215m. The Series B extension means that the company hits a valuation of $1bn, making Payhawk the first ever Bulgarian company to achieve unicorn status. The company plans to become a catalyst for the Bulgarian startup ecosystem, and continue to attract and retain the top 1% of talent in the market.

HAUL247 appoints a new CMO plus a new warehouse and logistics head

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HAUL247, an end-to-end logistics e-platform has appointed Ized Uanikhehi and Kehinde Oyeniyi as Chief Marketing Officer and Head of Warehouse and Logistics respectively.

Metaverse is offering a new way for businesses to connect with clients

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Although not a new concept, the word "Metaverse" has been on everyone's lips since Facebook rebranded itself as Meta and positioned itself as a major player in the new virtual world.

Pubinno is shaping the beer experience with the Lightning network

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San Francisco-based tech firm Pubinno which builds the Internet of Beer with artificial intelligence, robotics, and cloud platforms, is now integrated with bitcoin payment infrastructure.

BizPay starts Series C funding round

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BizPay, a leading fintech that allows businesses to pay their invoices over time in four instalments, has announced the opening of its latest funding round. Since launching into the market in late 2019, the business has raised over $45 million to accelerate growth; in this funding round, BizPay is aiming to secure over $20 million. BizPay’s growing success is due to its ability to quickly and accurately analyse a company’s financial position, with minimal input from the customer.