Friday, January 27, 2023

Nike teams up with Ant Group to launch shoe recycling mini program

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Nike announced that it has joined Ant Group’s Green Energy Initiative and launched an official mini program on Alipay, the digital open platform, to encourage more consumers to recycle worn-out shoes. Chinese consumers can search the mini program “Recycle-A-Shoe” in the Alipay app and have worn-out Nike shoes collected for recycling. The shoes will then be dismantled and re-processed to make sustainable sport courts through Nike Grind tech.

The MediterrAsian diet: Creator of latest global healthy diet & recipes

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Miami is known as a mecca for healthy eating, and the hottest new healthy cuisine trend is the MediterrAsian diet, which combines the best elements of traditional Mediterranean and Asian eating practices. It’s been the inspiration behind the opening of two MediterrAsian restaurants, including MILA, headed by Michelin star chef Michael Michaelidis. 

WPP authors Secrets & Lies Chapter Six report with insights for marketers

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WPP in ANZ publishes Secrets and Lies Chapter Six: ‘Fact, Fiction and What’s New in 22?’. The research takes a deep dive into consumer behaviour in Australia, revisiting key themes from the earlier five reports and showing how the perceptions and priorities of 2,000 Australians have shifted over the past four years. The cultural insights coupled with data and expert knowledge gives businesses guidance to inform strategy and drive growth for big brands. 

Trust and value trump fancy features: Aussies’ message to business leaders

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A new report has given compelling guidance for business leaders looking to innovate in the year ahead, and while many firms prioritise integration of the most up-to-date technology, what consumers are really looking for is trusted solutions that offer exceptional value. The AU-NZ Business Innovators Index 2022 by Harvard Business Review Analytic Services in association with Mastercard draws on perspectives from 397 business leaders and 1,011 citizens in ANZ and suggests that holding consumer trust is critical to successful innovation.

Bacardi announces a leadership reshuffle to drive future growth

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Bacardi Limited, the privately held spirits company, announced moves within commercial and finance and the North America business. Current Regional President for North America Pete Carr will take on the newly created role of Executive Vice President and Global Growth Officer. Pete will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships for the family-owned spirits business. Pete comes armed to spearhead continued commercial success for Bacardi, with a lifetime of spirits experience and over eight years at the helm of one of the company’s largest markets.

The rising cost of living affects Aussie consumers’ wellbeing, Toluna reveals

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Toluna’s Global Consumer Barometer Study is a regular index that taps into a community panel of 40+ million members to provide accurate and timely information on the world’s current perceptions. The latest wave surveyed 1,016 Australian respondents between 25-31 August. 

Australian craft brewers spend just 45% of production time making beer

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Manufacturing performance software company, OFS, announced findings from its quarterly Craft Brewers Benchmark Report, which provides insights into how data can be used to improve production efficiency in the craft brewing industry. The report analysed the production of millions of litres of beer by primarily Australian, New Zealand and U.S. craft breweries between April and June this year to determine a view of ‘what good looks like’.

Bad customer experiences risk $56bn in consumer spending in Australia

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Businesses in Australia are risking 7% of their revenue due to poor customer experiences (CX) - putting $56 Billion in consumer spending at risk in the country - according to Qualtrics XM Institute. Based on analysis of data from the Qualtrics 2023 Global Consumer Trends report, which includes insights from over 1,100 respondents in Australia, consumers say they have very poor CX 19% of the time - a 6-point increase on 12 months previously (13%).

Estée Lauder launches organizational evolution of its portfolio leadership

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Executive Chairman William P. Lauder and President and CEO Fabrizio Freda of The Estée Lauder Companies (ELC) announced an organizational evolution across its brand portfolio to position the company for sustainable growth in a fast-paced evolving global landscape. Effective September 1, 2022, the company’s brand portfolio evolved into two brand clusters led by Jane Hertzmark Hudis, Executive Group President, and Stéphane de La Faverie, who was promoted to Executive Group President. This new brand leadership structure is designed to ensure continued portfolio-wide alignment, enabling the business to focus on the greatest areas of opportunity. Jane and Stéphane will continue to report directly to Fabrizio Freda.

Sydney-based entrepreneur is turning plastics from the ocean into profit

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WAW Handplanes is the first (and only) company to have created a sustainable supply chain in Australia using plastic pulled from the ocean. Rikki has been pulling stuff out of the ocean for amusement and profit since he was 6 when his family moved from London to Devon. WAW (meaning ‘Wave After Wave’) is an Australian bodysurfing brand committed to reducing the environmental impact of ocean pollution. Founded by Rikki Gilbey, based in Sydney, Australia, WAW Handplanes are made from sustainable, recycled, and reclaimed materials so you can catch wave after wave leaving nothing but a cleaner ocean in  your wake.