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What kind of questions should you expect from a venture capital (VC) investor? When the time to seek funding for your startup comes, here is a list of the most likely questions you will face

Whatever the trigger, getting experts who truly understand the digital marketing options available, and which ones will be right for your business, will make a big difference to your business growth.

In Africa, proverbs are an essential part of every culture, often being used to pass on wisdom to the younger generations. In most African societies, it is a source of great pride to have many proverbs at your finger tips.

Google My Business feature improves local search results. Local business owners are encouraged to fill out a profile by the search engine giant, which leads to improved visibility.

Here are 8 African festivals that do more than pique the interest of a casual observer. They grip the imagination and bathe the mother continent in a uniquely vibrant light.

For a long time, many B2C companies have been focusing on mass marketing strategies to hit their business goals. This is the complete opposite of B2B companies that have taken the customer-centric approach to win over important clients, especially since their clients have a high lifetime customer value.

Gazetted as such in 1991, the national park attained World Heritage status three years later in 1994. The mountainous range is 110 km by 50 km with Mt. Stanley standing out and reaching far into the sky.

Organic search engine optimisation (SEO) can be complex, technical and time-consuming and the challenge of getting it right can be very overwhelming for a CEO of a startup.

Generally CRO is used by big websites which generates lots of traffic and conversions. But even small businesses make use of basic CRO principles to get more conversions.

There are a lot of accounting software options on the market today. Fortunately, almost any option you choose is going to offer significant advantages compared to relying on spreadsheets.