Friday, July 1, 2022

Almost half of Aussies have not felt true happiness for over two years

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While the past two years has changed what people value, many Aussies are in pursuit of happiness and looking to brands to make them smile, according to the Happiness Report from Oracle and Gretchen Rubin, five-time New York Times bestselling author and podcaster.

Over half of Aussies would prefer flexibility over a four-day work week

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As the idea of a four-day work week continues to gain traction across Australia, new Qualtrics research reveals more than half of full-time employees in the country (60%) would prefer the flexibility to work whenever they want over one-fewer days at work (40%). Flexibility is also a bigger driver of retention (53%) than a four-day work week (47%).

Marketing and digital skills the top priorities for SMB sector in 2022-23

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New research has revealed the COVID tide has turned for Australia’s small business (SMB) owners, with two in three (65%) optimistic about growth prospects in the new financial year - despite two in five (42%) having considered closing their doors in the last 12 months.

Investment property sales part of reason for record low vacancy rates

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One of the reasons for the current record low vacancy rates around the nation is due to investors selling their rental properties to homeowners over the past two years, according to Grant Foley Property Director and Buyers’ Agent Grant Foley. The latest SQM Research vacancy rate data has revealed national residential property rental vacancy rates fell to just one per cent in May – a 16-year record low. Mr Foley said one of the main factors that has contributed to the critical under-supply of rental properties is the fact that many investors have sold their properties since the start of the pandemic.

Most downloaded apps: Is traditional finance management on its way out?

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The end of the financial year is nearly upon us and Sensor Tower, the market intelligence firm, has lifted the lid on which apps Aussies are downloading to help get their finances in check. The data has revealed it appears a new era of fintech is starting to shape Aussies' personal finance management with crypto apps and BNPL apps consistently featuring in the top 10. 

Business email compromise attacks are on the rise globally finds study

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There’s an astounding 84% increase in business email compromise attacks, according to the latest Email Threat Report, which compares half-yearly statistics. The findings of the Email Threat Report should be particularly alarming to organizations that use email services as their main means of internal communication or correspondence with their partners and clients.

Havas study reveals urgent need to transform client-agency relationships

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At the ProcureCon Marketing EU Conference, Havas unveiled its “Meaningful Brands Special Report: The Client-Agency Relationship Barometer,” a first-of-its-kind research report examining how agencies can become more meaningful, long-term partners amid ongoing disruption brought on by the global pandemic, supply chain issues and shifts in tech and data.

Aussie workers willing to sacrifice pay for flexibility reveals new research

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Aussie workers are placing emphasis on flexibility in their working lives, and are willing to sacrifice overall pay, according to the ADP® Research Institute’s People at Work 2022: A Global Workforce View. In Australia, 6 in 10 workers want more flexibility over how they structure their working time, for example, compressing hours down into fewer, longer days.

Over two thirds of Australians don’t believe they’ll ever be wealthy

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Amid rising interest rates, surging inflation pushing increasing cost of living pressures, and a housing affordability crisis, Aussies are pessimistic that they’ll ever be wealthy. YouGov study commissioned by crypto wealth platform Dacxi has found that only 27% of Aussies believe they will ever meet their own definition of ‘wealthy’ in their lifetime if they remain in Australia.

Automation growth in organizations surging beyond IT finds Workato

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Workato, the enterprise automation platform, unveiled its second annual Work Automation Index, the firm's data report focused on the key trends that shaped automation over the past year. For this year’s report, the anonymized data was collected from 900 midsize to enterprise Workato customers who utilize automation across their organizations.