Thursday, December 8, 2022

2023 Outlook: What to expect in the influencer marketing niche next year

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Despite the economic slowdown and reviewed marketing budgets, brands are still expected to continue to invest in influencer marketing. While budgets may be revised downward, brands are likely to invest more in their partnerships with influencers to reduce their overall costs. The reason is that influencer content is the cheapest form of branded content.  

How artificial intelligence is set to revolutionise the beauty industry

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The beauty industry is about to get a facelift thanks to the power of AI. While the industry has been using AI for years, only recently has it started to revolutionise the way we think about skincare and cosmetics. Yet before we get ahead of ourselves with thoughts of robots that are set to take over our lives, let’s be clear here - we're talking about machine learning.

2033 Outlook: What will education look like 10 years time from now?

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There are so many aspects of education to consider when thinking about what it might look like in 10 years’ time. If the last decade is anything to go by then the next could see even more rapid and progressive change. What doesn't seem to have changed over the years is the education systems inability to keep up with the rapid pace of other industries in general.

A third of organisations don’t know if they were hacked in the last year

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We used to have more distance from cybercrime and things going generally wrong with technology. In the real world, issues were just dealt with by ‘the tech people’ and in the fictional world, we enjoyed – albeit with some anxiety – what seemed to be fantastic and impossible depictions of dystopian tech futures played out on the cinema screen.

Great prices and meticulous planning will take the bleak out peak 2022

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Retailers are facing a tough peak season in Q4 this year. With millions of consumers around the world struggling to pay bills and heat their homes in the northern hemisphere, festive shopping may not be the frenzy it normally is. In fact, one survey says approximately four out of ten households are concerned about spending this time of year. Meanwhile, McKinsey has found that increasing prices are the number-one worry for 58% of European consumers.

Firms mismanaging cyberattacks risk failing their customers and losing trust

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The latest customer data breaches have exposed brand inadequacies in understanding how to deal with cyberattacks and the required levels of customer engagement and communication to support clients through the crisis. If you make a hack job of a hack job you risk destroying any sense of customer loyalty, trust and confidence in the brand.

Moving past the Great Resignation: How to navigate the ANZ talent pool

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Much has been discussed about the “Great Resignation”, with recruiters lamenting the diminishing supply of talent posing serious economic risks. Amidst the doom and gloom, current economic signs do point to a glimmer of light at the end of the talent crunch tunnel. With the VC boom coming to an end, VCs like Sequoia Capital and Y Combinator are warning of choppy waters ahead. The second quarter of 2022 foresees a drop of 27% in funds invested in start-ups compared to the first quarter, and down 25% from the same quarter last year. The boom that pumped money and talent into start-ups has passed its peak. 

CEOs offer insight on what they want to see in the Inaugural Labor budget

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The Labor govt will retain planned income tax cuts for the wealthy. In line with a barrage of demands from corporate media editorials, Aussie PM Anthony Albanese ruled out the reversal of Labor's pledge to implement tax cuts for high-income households in 2024. That means an unparalleled windfall for the rich, on top of two past tax cut packages. CEOs in the finance, fintech and education sectors gave insight on what they'd like to see from the first budget. 

How crypto aids residents’ economic needs in Sub-Saharan Africa

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Sub-saharan Africa accounts for the least crypto transaction volume of any region studied by Chainalysis, with $100.6 billion in on-chain volume received between July 2021 and June 2022. This represents only 2% of global activity, and 16% growth over the year prior. However, numbers can be deceiving, as deeper analysis reveals that Africa contains some of the most well-developed cryptocurrency markets of any region, with deep penetration and integration of cryptocurrency into everyday financial activity for many users.

Will crypto and blockchain technology revolutionize the real estate industry?

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The advent of crypto and the underlying blockchain tech has spurred excitement amongst many people as they witness how it’s shaking up industries like finance, art, gaming etc. Consequently, these trends have convinced many that this tech can do more in other fields. With 58% of real estate brokers already using digital technology and the blockchain market value expected to reach US$67.4 billion by 2026, it’s only a matter of time before crypto gains traction in real estate.