Tuesday, August 16, 2022

Ten ways you can efficiently grow your business off social media

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Towards the end of 2021, after investments into marketing support for my Instagram and Facebook, I decided that these Meta platforms were no longer aligned with my business’s values. However, I would be lying if i didn’t say that the feeling of no longer wanting to be on these platforms was running through my mind many months prior making my final decision.

As online shopping spikes beware of online delivery text SMS scams

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With online shopping booming, many consumers have continued to shop online even though physical retail outlets have opened up again. Unfortunately the increase in online shopping has also brought with it a wave of online shopping delivery scams – including SMS text scams.

Five things you must do to protect your SMSF against interest rate rises

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The cash rate rise announced by the RBA signals that the market is facing an interesting year ahead. For those with self-managed super funds (SMSF), it is critical to act decisively to protect your fund against the negative impact of the current and further interest rate rises.

Trust and good dose of caution: How to protect from the rising cyber threat

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There has never been a more serious cyber threat environment, and Aussie firms need to act to ensure they’re doing everything they can to mitigate the risks. Australian companies need to garner an environment of trust and not fear within their workforce, encourage employees to come forward if they make a mistake, and ensure training is accessible and engaging.

AIOps and Machine Learning: The perfect combination for observability

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Tech pros rely on traditional monitoring to determine whether their systems are operating correctly through the aggregation and displaying of data. However, to convey this essential information, an abundance of alerts are generated, translating to a constant stream of noise. While some of these are vital towards addressing a specific problem, the majority are not.

The biggest digital transformation trends predicted in 2022 and beyond

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In the early months of the pandemic, businesses accelerated their adoption of digital technologies by three to four years as they had to adapt to changing working practices. This trend is set to continue into 2022 as over two-thirds of businesses plan to maintain or increase their spend on digital transformation this year. It’s clear businesses recognize the need to adapt.

Finding purpose In partnerships: Customers first, collaboration second

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I’m a big believer in the benefits of business partnerships and integrations. When it all clicks, aligned companies are able to achieve much more than going it alone. For early-phase tech startups, the benefits can be enormous. The cost of building new tech is astronomically high, salaries are skyrocketing, and income streams are often slow to materialise. 

Three things business leaders must acquaint themselves about security

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A few years ago, Cathay Pacific suffered a lapse in data security, affecting the personal data of an estimated 9.4 million people. Along with the questions it raised around the effectiveness of cybersecurity for all firms, a top international law firm noted another effect: an uptick in interest in collective redress, a type of representative action resembling a class action lawsuit.

Sales management put at risk by feeble modern-day sales managers

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The art of effective sales management is being lost as a discipline with many modern-day sales managers unable to understand that it’s an action role, not a position. Too many sales managers are unable to relate to the teams they manage as they fail to invest time needed to understand each member as individuals with unique needs and very personal aspirations.

How you can add an extra $1-5m to an existing ecommerce business

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When you hear a bold claim about scaling your organisation, usually it’s a marketing ploy by someone who wants to sell you marketing services. Although you might hear many business leaders say things about scaling businesses, they usually charge you upfront and don’t have a strong guarantee because you can’t ever “guarantee” things in life.