Thursday, August 18, 2022

Einsteinz Communications rehires Carlotta Vittora to its leadership team

Einsteinz Communications marked its 21st anniversary by announcing the hire of Carlotta Vittori as Communications Director. Vittori, who is a ‘boomerang’ employee having worked with the firm for five years from 2013, will join the all-female leadership, working alongside Founder and Managing Director Pru Quinlan and Senior Communications Director Sue Ralston. Vittori will lead the strategic communications direction for several key Business-to-Business (B2B) and fin-tech customers, bringing a fresh perspective and insights, having managed the reputation of and led integrated communications strategies for high-profile finance, fin-tech and tech companies including Westpac, Insight Investment and Seagate Technology.

Icon Agency expands Sydney office, announces new hires and promotions

Icon Agency has grown its Sydney footprint with an expanded office while also announcing four new appointments across the organisation. The new, two-storey office is located on the water at Pyrmont’s Jones Bay Wharf and houses an expanded Sydney team. Leading recent hires based in Sydney Icon Angency welcomes Carly Vale, formerly at Ogilvy Public Relations, joining Icon as Senior Program Director on the Department of Health project. Carmen Famularo joins the Digital team as the Senior UX/UI Designer and the Sydney PR team welcomes two new Account Executives, Zoe Benham and Giorgia Rapella.

Adrenaline and GoPro announce the winner of their Best Job campaign

Adrenaline and GoPro announced the winner of the Best Job campaign, which saw 30 Aussie content creators vie to join the Adrenaline Crew on a 12 month contract worth $100K. The campaign was launched in March, with a shortlist of 30 creators announced earlier in April. Josh Hickie from the Sunshine Coast impressed the judging panel with a selection of creative photos and carefully crafted video edits of him and friends foil-boarding. 

Cartelux appoints ex-Audi Global Head of Media Kristin Harder

Cartelux, has appointed ex-Audi Global Head of Media Manager, Kristin Harder, as Global Head of Strategy and Partnerships. The new role will see Kristin steer the strategic direction of the company, launch marketing initiatives and grow the business’s global partnership networks. Kristin joins from Audi, where during her nine-year tenure she managed Marketing Communication, Events & Sponsorship for China, Audi’s single most important market.

Top 3 powerful TikTok tips for professional service providers

During the last couple of years, TikTok has exploded, making it one of the most used social media platforms globally. The average user spends over 50 minutes per day on the app and in 2021, the platform was the most downloaded app. However, only 5% of marketers use TikTok. This isn’t because it’s an ineffective marketing tool. It’s because it’s a new platform.

Entravision in definitive agreement to acquire stake in Jack of Digital

Entravision, a media and ad-tech solutions company, announced that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. Entravision will expand its commercial partnership reach across the South Asian region. Founded in 2020 by ad tech industry veteran Faisal Sheikh, Jack of Digital specializes in global platform partnerships with some of the top advertising, marketing and data platforms. With leadership experience in Pakistan, Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing customer base.

Porter Novelli Australia named on the AFR BOSS Best Places to Work list

Porter Novelli Australia has been awarded the number five spot in the 2022 AFR BOSS ‘Best Places to Work’ list for Media & Marketing. The AFR BOSS Best Places to Work List recognises organisations that pioneer best-practices in areas such as wellbeing, flexibility and equality – to attract and retain staff who are productive, creative and focused.

MRC certifies DoubleVerify for third-party viewability reporting on YouTube

DoubleVerify (“DV”) (NYSE: DV), a software platform for digital media measurement, data and analytics, announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH). YouTube is a critical channel for advertisers to reach their audiences. Roughly 75% of American Internet users consume content on YouTube, according to eMarketer research.

IAB Australia appoints Liz Eades as Director of Learning and Development

IAB Australia has announced the appointment of Liz Eades as Director of Learning and Development. The newly created role will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry. Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent. The announcement comes as IAB Australia continues to ramp up its support for brands and agencies in the areas of talent and training. 

Acoustic invests in digital customer experiences, adds four new clients

Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, today announced HelpPay, Heritage Bank, Greenstone and Hay as new local customers, deepening its footprint in the region and financial services and insurance sectors, in particular. As brands vie for consumer attention across industries, curating an optimised digital experience is increasingly important. Acoustic will work with HelpPay, Heritage Bank, Greenstone and Hay to uncover opportunities for personalised consumer engagement across digital touchpoints. These brands join Acoustic’s growing list of clients in the financial services sector.