Adrenaline and GoPro announced the winner of the Best Job campaign, which saw 30 Aussie content creators vie to join the Adrenaline Crew on a 12 month contract worth $100K. The campaign was launched in March, with a shortlist of 30 creators announced earlier in April. Josh Hickie from the Sunshine Coast impressed the judging panel with a selection of creative photos and carefully crafted video edits of him and friends foil-boarding.
Cartelux, has appointed ex-Audi Global Head of Media Manager, Kristin Harder, as Global Head of Strategy and Partnerships. The new role will see Kristin steer the strategic direction of the company, launch marketing initiatives and grow the business’s global partnership networks. Kristin joins from Audi, where during her nine-year tenure she managed Marketing Communication, Events & Sponsorship for China, Audi’s single most important market.
During the last couple of years, TikTok has exploded, making it one of the most used social media platforms globally. The average user spends over 50 minutes per day on the app and in 2021, the platform was the most downloaded app. However, only 5% of marketers use TikTok. This isn’t because it’s an ineffective marketing tool. It’s because it’s a new platform.
Entravision, a media and ad-tech solutions company, announced that it has entered into a definitive agreement to acquire a strategic stake in Jack of Digital, a digital marketing services company that serves as the exclusive advertising sales partner of TikTok in Pakistan. Entravision will expand its commercial partnership reach across the South Asian region. Founded in 2020 by ad tech industry veteran Faisal Sheikh, Jack of Digital specializes in global platform partnerships with some of the top advertising, marketing and data platforms. With leadership experience in Pakistan, Jack of Digital provides marketing and communication, advertising sales and relationship management services to a growing customer base.
Porter Novelli Australia has been awarded the number five spot in the 2022 AFR BOSS ‘Best Places to Work’ list for Media & Marketing. The AFR BOSS Best Places to Work List recognises organisations that pioneer best-practices in areas such as wellbeing, flexibility and equality – to attract and retain staff who are productive, creative and focused.
DoubleVerify (“DV”) (NYSE: DV), a software platform for digital media measurement, data and analytics, announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH). YouTube is a critical channel for advertisers to reach their audiences. Roughly 75% of American Internet users consume content on YouTube, according to eMarketer research.
IAB Australia has announced the appointment of Liz Eades as Director of Learning and Development. The newly created role will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry. Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent. The announcement comes as IAB Australia continues to ramp up its support for brands and agencies in the areas of talent and training.
Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, today announced HelpPay, Heritage Bank, Greenstone and Hay as new local customers, deepening its footprint in the region and financial services and insurance sectors, in particular. As brands vie for consumer attention across industries, curating an optimised digital experience is increasingly important. Acoustic will work with HelpPay, Heritage Bank, Greenstone and Hay to uncover opportunities for personalised consumer engagement across digital touchpoints. These brands join Acoustic’s growing list of clients in the financial services sector.
The past two years have spurred the greatest acceleration of digital transformation for Aussie business-to-consumer companies, advancing their digital strategies by an average of 8 years, ahead of the global average of 6.5 years. As a result of the investment in digital customer engagement, companies have boosted total revenues by an average of 64%. That’s according to research released by Twilio, the leading customer engagement platform. The company’s third annual State of Customer Engagement Report, which reflects the findings from a survey of 3,450 business leaders and 4,500 consumers across 12 countries, found that investment in digital customer engagement and personalisation technologies has significant, measurable, positive impact on customer retention and trust — and on revenues.
HP Australia announced that Ruben Ahmed is promoted to Director of Marketing, ANZ. Formerly Head of Marketing for Printing Systems, Ruben is now responsible for all consumer and commercial marketing across HP’s Personal Systems (PC) and Printing Systems divisions. Ruben represents HP’s marketing function on HP’s ANZ senior leadership team.