Thursday, August 18, 2022

Ten ways you can efficiently grow your business off social media

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Towards the end of 2021, after investments into marketing support for my Instagram and Facebook, I decided that these Meta platforms were no longer aligned with my business’s values. However, I would be lying if i didn’t say that the feeling of no longer wanting to be on these platforms was running through my mind many months prior making my final decision.

M Science launches consumer spending trends platform in Australia

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M Science, the pioneer in data-driven research and analytics, announced the launch of its Australia Spending Trends Platform. This initiative marks an expansion of the firm's increasing global presence. Derived from M Science’s cutting-edge data, the platform provides daily, weekly, monthly and semi-annual visibility into benchmarking and consumer behaviours.

VERSA hires Jen Cerqualia to newly created role of Client Strategy Partner

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Conversational agency VERSA has appointed Jen Cerqualia to the newly created role of Client Strategy Partner. A digital pioneer with 25 years’ expertise in digital strategy, transformation, management and implementation, Jen will grow digital partnerships like strategic planning with clients and lead cross-functional teams to optimise business and audience outcomes. 

IAB Australia officially receiving submissions for MeasureUp 2022

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IAB has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques. 

InMobi’s Richard O’Sullivan promoted to VP Agency Partnerships, APAC

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InMobi, a provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ), including the expansion of Richard O’Sullivan’s role as Vice President & General Manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC).

Gen Z influencers boast mostly Gen Z followers and strong engagement

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New data from HypeAuditor shows Gen Z social media influencers are a formidable presence in the influencer marketing sphere in Australia, earning well above average engagement rates. Gen Z can be defined for the purposes of this data as those aged between 13-17, or born roughly between 2005 and 2010 — are not only increasing in popularity on Instagram as influencers themselves, but as a highly engaged cohort of consumers too.

Profectus Group hires CMO to build marketing function from scratch

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Profectus Group, a tech-driven services provider of compliance and recovery solutions, has hired Charissa Lee as Chief Marketing Officer to build a marketing engine for the firm for the first time. Lee joins from Rimini Street where she was the APAC Director of Field Marketing. Lee was the first Marketing hire where she grew the function and established the region's marketing strategy including brand management, communications demand generation, and drove pipeline conversion. At Rimini Street, she led the way in establishing client advocacy programs and was awarded Rimini Street’s global 2020 Marketing Award for Innovation.

As ad revenue moves to connected television, fraud schemes spike 70%

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DoubleVerify (DV), a software platform for digital media measurement, data and analytics, released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017.

GuideMe Solutions appoints curated industry expert John Short to its team

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GuideMe Solutions, the Digital Adoption and WalkMe focused consultancy, announced the addition of John Short to their team as Director of Commercial Strategy and Alliances. John will lead GuideMe Solutions’ efforts to provide value for the company’s team members, partners and clients alike—all while ensuring that GuideMe Solutions remains the number one choice for anyone looking to revolutionize their digital adoption experience.

Personalisation key to revenue and customer experiences finds Emarsys

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Four-fifths (81%) of Australian retail marketers surveyed consider personalisation important to driving both increased revenue and better customer experiences (CX), despite nearly one fifth (16%) being unable to act on their existing customer data. That’s according to the “Retail Roadblocks” report, released by customer engagement platform Emarsys. The study which supports Emarsys’ mission to give back “Power to the Marketer” spoke to over 100 marketers at global retail brands to identify the obstacles of retail personalisation in 2022. With almost one fifth (15%) responsible for CX, CRM, digital marketing, branding, client acquisition and customer retention, marketers are stretched thinner than ever before.