Monday, May 23, 2022

Meltwater hires new regional Talent Acquisition Head to further growth

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Alissa Sargeant has been appointed as the new Head of Talent Acquisition for the Asia Pacific region (APAC) at a media monitoring and social analytics platforms Meltwater. Sargeant is a highly experienced HR professional with two decades of experience in senior regional roles at technology firms across Asia Pacific and Japan. Before joining Meltwater, she was Talent Acquisition Leader and HR Business Partner for global IT firm NCR Corporation, where she brought a strong people focus to recruitment across all business divisions.

theright.fit simplifies brand and creative talent collaboration

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Backed by leading Venture Capital firm Airtree, theright.fit has more than 17,000 talent on the marketplace and has delivered more than 10,000 campaigns for brands and agencies including Qantas, Canva, Koala, Adore Beauty, Airtasker, Olay, Yalumba Wines and Optus.

InMobi welcomes two new sales managers to its Australian team

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InMobi, a leading provider of content, monetisation and marketing technologies that help businesses fuel growth, today announced that it has welcomed two new sales managers to its expanding Australia and New Zealand team, as demand for its mobile marketing solutions continues to accelerate. Experienced media executives, Josephine Driscoll and Pascal de l’Epine both join as Sales Manager, New South Wales and Queensland with a remit to drive growth from programmatic revenue and strengthen InMobi’s agency partnerships with GroupM and Publicis, Interpublic Group respectively.

HC Pro photography lab and Zenfolio create an expanded partnership

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HC Pro, a professional photography laboratory and Zenfolio, a creative and business solution for photographers have announced an expanded partnership to offer high quality HC Pro products on the brand new Zenfolio platform which has just been released in Australia.

HypeAuditor uncovers top brands and influencers impacted by TGA ban

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HypeAuditor, the AI analytics platform for brands who want fair and transparent influencer marketing, today released data uncovering which Australian brands and influencers could be most impacted by the recently announced Therapeutic Goods Administration (TGA) ruling on marketing influencers. Under the ruling, which was announced earlier this month, social media influencers would still be able to provide paid and gifted promotions of TGA regulated goods, so long as they do not speak on their own personal experience with the product.

Half of service agents admit to botching customer service calls

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The global study, conducted by research firm Savanta, surveyed customer service agents from six countries in the Americas, Europe, and Asia-Pacific to uncover the difficulties they have helping customers and the resulting negative effects on customer outcomes.

Marc DeBevoise joins Brightcove as the new CEO and Board Director

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Brightcove Inc., the leading intelligent video streaming, monetization, and communications platform, has appointed Marc DeBevoise as the Chief Executive Officer and Board Director. He will...

Digital 2022 Report finds that 83% of Australians are now on social media

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Hootsuite, the global leader in social media management, and We Are Social, the socially-led creative agency, have released Digital 2022 Australia, whhich is their latest annual report that highlights the most notable findings on digital trends and social media in Australia. The number of Australians adopting social media is up 4.6%, with 21m social media users countrywide (almost 1m new users) since last year, equalling to 83% of the total population.

81% of employees leverage Google to find company images and logos

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Investment in branding initiatives are going to waste with research from Templafy, revealing that 4 out of 5 employees (81%) admit to using Google to find company images and logos. 40% claimed that they did not know where to find company-approved content or templates so they used what was saved on their desktop or turned to Google and another 40% of respondents said their company did not offer shared databases of company-approved content.

Digital advertising picks up pace to near $13bn in 2021, up 35.8% in 2020

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The Australian online advertising market is nearing $13bn in calendar year 2021, a stunning 35.8% growth on the preceding year according to data from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC. It follows two years of slow growth for the digital advertising industry, at 2.4% for 2020 and 5.6% growth for 2019 Video advertising retains the crown for the format driving the most growth in the market, up 48% year on year to reach $2.88bn.