Tuesday, August 16, 2022

Australian digital advertising market slows across all categories

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Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).

90 Seconds launches interactive video production locations map to help brands during coronavirus

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As the global situation with coronavirus evolves, the demand for video content has surged as people continue to work at home and interact online.

How to go about branding your business for success [INFOGRAPHIC]

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For any business, having proper branding is vitally important. Branding is much more than just a cool logo or a well-placed advertisement.

Is your retail business on life support? Here’s exactly what you need to do

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The coronavirus has forced us many retailers to become more agile and remote. Retailers have had to pivot their business; some have closed their doors (either permanently or indefinitely)
social media

How can COVID-19 help your business grow using social media? Here’s what to do...

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Taking advantage of any marketing channel that is free during the pandemic, is crucial for many businesses.

Advertisers asked to stop blocking advertising on essential news sites during COVID-19

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According to Gai Le Roy, CEO of IAB Australia, news consumption has understandably changed over the last month as people seek out information and return to news websites for regular updates, yet advertisers aren’t keeping step with this demand.
customer attraction, customer retention, customer service

5 great tips on how to reach out, connect and retain new customers

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The stronger the connection between your customers and your brand, the more inclined they are to use your services and refer to others.
Typeset Founder, Sarah Mitchell cropped

New research shows majority of business writing isn’t successful [INFOGRAPHIC]

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Business communicators are planning to produce more, despite uneven success. The survey found 76% of business communicators know what successful writing looks like, but only 45% think the content they publish is very/extremely effective.

Australian digital advertising market hits $9.3 billion in 2019 despite growth slowing down

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The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.
podcast, podcast advertising

Agencies are turning to podcast advertising to help build brand awareness, says new report

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Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018)