Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).
As the global situation with coronavirus evolves, the demand for video content has surged as people continue to work at home and interact online.
For any business, having proper branding is vitally important. Branding is much more than just a cool logo or a well-placed advertisement.
The coronavirus has forced us many retailers to become more agile and remote. Retailers have had to pivot their business; some have closed their doors (either permanently or indefinitely)
Taking advantage of any marketing channel that is free during the pandemic, is crucial for many businesses.
According to Gai Le Roy, CEO of IAB Australia, news consumption has understandably changed over the last month as people seek out information and return to news websites for regular updates, yet advertisers aren’t keeping step with this demand.
The stronger the connection between your customers and your brand, the more inclined they are to use your services and refer to others.
Business communicators are planning to produce more, despite uneven success. The survey found 76% of business communicators know what successful writing looks like, but only 45% think the content they publish is very/extremely effective.
The Australian online advertising market growth has slowed, but still achieved 5.6% year-on-year to reach $9.3bn expenditure for the full calendar year 2019 according to the IAB Australia Online Advertising Expenditure Report (OAER) compiled by PwC.
Advertising across digital audio platforms is maturing, with 90% of media buyers placing ads in streaming services and 75% now embracing podcasts (up from 63% in 2018)