IAB Australia has announced the appointment of Liz Eades as Director of Learning and Development. The newly created role will see Eades steer the development, design, and delivery of practice-based education to further close the skills gap in the advertising industry. Her immediate priorities will include building relationships with tertiary education institutions, shaping bespoke corporate training offerings, working with IAB Talent and Careers Working Group and supporting members with onboarding and training talent. The announcement comes as IAB Australia continues to ramp up its support for brands and agencies in the areas of talent and training.
Acoustic, a marketing cloud, digital experience and lifecycle pricing and promotion technology solution provider, today announced HelpPay, Heritage Bank, Greenstone and Hay as new local customers, deepening its footprint in the region and financial services and insurance sectors, in particular. As brands vie for consumer attention across industries, curating an optimised digital experience is increasingly important. Acoustic will work with HelpPay, Heritage Bank, Greenstone and Hay to uncover opportunities for personalised consumer engagement across digital touchpoints. These brands join Acoustic’s growing list of clients in the financial services sector.
The past two years have spurred the greatest acceleration of digital transformation for Aussie business-to-consumer companies, advancing their digital strategies by an average of 8 years, ahead of the global average of 6.5 years. As a result of the investment in digital customer engagement, companies have boosted total revenues by an average of 64%. That’s according to research released by Twilio, the leading customer engagement platform. The company’s third annual State of Customer Engagement Report, which reflects the findings from a survey of 3,450 business leaders and 4,500 consumers across 12 countries, found that investment in digital customer engagement and personalisation technologies has significant, measurable, positive impact on customer retention and trust — and on revenues.
HP Australia announced that Ruben Ahmed is promoted to Director of Marketing, ANZ. Formerly Head of Marketing for Printing Systems, Ruben is now responsible for all consumer and commercial marketing across HP’s Personal Systems (PC) and Printing Systems divisions. Ruben represents HP’s marketing function on HP’s ANZ senior leadership team.
E-commerce fraud protection firm, ClearSale released its annual report on trends in Australian and global online consumer attitudes and behaviours. The report shows changes COVID has made to Australian and global ecommerce. It also offers insights on improving customer experience, fraud control processes, and building long-term customer relationships. The State of Consumer Attitudes on Ecommerce, Fraud & CX 2021 report analyses insights collected from more than 1,000 online shoppers each in Australia, the U.K., Canada, the U.S., and Mexico, based on their ecommerce experiences from March 2020 to March 2021. ClearSale conducted the survey with the help of Dynata™ data and insights platform.
New .au domain names are now available in Australia as of March 24th, where people will be able to buy .au domains without the .com, .org or .net for the very first time. Prior to the launch of this .au top-level domain, more than 15,000 Australian websites - including e-commerce, major news sites and government department pages - were taken offline. 95% of consumers consider ccTLDs to be most trustworthy in regions where they are used, according to research. Having a trusted ccTLD (country-code top-level domain) in the same location the business is based will help gain clients trust, helping maintain loyalty.
GoDaddy Inc (NYSE: GDDY), the company that empowers everyday entrepreneurs, urged eligible Australian entrepreneurs and small businesses to protect their brand and digital identity, by registering for a .au domain, with the launch of the new .au domain extension. The launch of .au is the biggest innovation in Australian domains for 20 years, and comes as internet traffic and online competition reach record highs. According to GoDaddy’s ‘Entrepreneurial Pulse’ research, over 1 in 4 (27%) entrepreneurs and small business owners cited competition, second only to the global pandemic, as their biggest challenge for 2022.
Over half (56%) of Australian customers leave a web or mobile site after viewing just one page. Additionally, a 54% average scroll rate across industries shows many customers don’t make it past the halfway point on any given web page. These findings are featured in the 2022 Digital Experience Benchmark, a new report by leading experience analytics company Contentsquare.
These days, influencer marketing is one of the leading strategies for small businesses. Partnering with influencers can be a great way to raise brand awareness, get your products and/or services in front of a new audience and drive real results for your small business. However, with recent advertising changes being flagged for health products, the boundaries for influencer marketing have become more complex and it can be difficult to navigate for Australian small businesses owners.
impact.com, the global partnership management platform driving partnerships for more than 2,000 brands, announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded content. This acquisition empowers publishers to scale their content partnership opportunities, and enables more robust partnership opportunities between publishers and brands to drive efficiency, revenue, and further accelerate the growth of the partnership economy.