Marketing

DOUBLESTAR CO ended 2022 on a high thanks to a stellar portfolio of client wins, impressive agency growth, and the launch of its new film division, DBLSTR FLMS. The Sydney based agency celebrated several customer wins and project work in the technology sector including working with Advanced Navigation, Datarock, EncompaaS, Knocknoc, Miroma Project Factory, and Maropost, as well as customers wins in the lifestyle and healthcare space including Body WRL, Beamers, Canterbury-Hurlstone Park RSL Group (CMNL), MoliCare, Midea, MyMerch, Hanrob, Midea, Scape and PostieBike GP.

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, conducted an analysis of brands and influencers to assess whether they are abiding by the AANA’s updated code of ethics, whereby influencers are to disclose partnerships with #ad #sponsored or other clear markers or risk breaching the code. 

Now, in their 11th year of business, award winning PR and brand development agency, The Atticism, has given their business an overhaul by refreshing their brand identity and completely changing their menu of services to better service the needs of customers. Credited as the first AU agency to implement the 20-hour work week and paid period leave for staff, and spokespeople against the use of ‘fake influencer’ campaigns and vanity metrics - the Atticism’s new, ‘discovery audit’ service has won them some incredible customers, including Park Hyatt, Cappsule, Baby Dragon Bar, Oakberry Açai and intelliHR.

Peerspace, the marketplace for hourly venue rentals for events, meetings, and productions, unveiled a new brand identity. The new look was created in partnership with the team at Mother Design, and was inspired by Peerspace clients, who range from photographers, filmmakers, and entrepreneurs, to event planners, fitness instructors, and content creators.

IAB Australia and the Outdoor Media Association (OMA) announced that Ben Milne, Global Head of Out of Home (OOH) Media at dentsu will be the keynote speaker at Powering DOOH 2023. The event, which is a first ever collaboration between IAB and OMA marks the coming together of traditional and digital media. Milne brings decades of international experience to the table and has been global head of OOH since December 2021.

Landor & Fitch, the global specialist brand and design consultancy, has named Teemu Suviala as its Chief Creative Officer. Suviala will take responsibility for Landor & Fitch's award-winning creative teams in studios across more than 20 countries worldwide, working with customers such as Apple, Netflix, Coca-Cola, LEGO and the 2032 Olympic and Paralympic Games.

Tracksuit, the brand tracking startup, has announced a $6.8 million seed round led by Blackbird. Icehouse Ventures, Ascential, Shasta Ventures and marketing legend Mark Ritson also participated in the round. Tracksuit’s affordable and always-on brand tracking has taken the market research model and made it 10x easier to understand and 10x more affordable.

Meltwater, a social and media intelligence firm, and We Are Social, the socially-led creative agency, released Digital 2023 Australia, their annual report highlighting the most notable findings on digital trends and social media in Australia. The study highlights the significance of digital in Australia, with internet usage and social media engagement reaching new heights.

HypeAuditor, the AI analytics platform for brands who want transparent influencer marketing, released new data revealing the state of the widespread promotion of unhealthy sunbaking sessions on Instagram, with influencers showing off their tan lines as a badge of honour. This dangerous trend set by influencers resulted in a wildfire with users documenting their tan as part of the #SunburnChallenge. Over the past six months, 413 Aussie influencers shared a total of 1,287 posts that mention tanning with hashtags like #tanning, #tan and #tanned.

It’s no secret that Australians love shopping at key sales events. With inflation rising and costs of goods increasing, money-smart Aussies are likely already planning to line up products to purchase during Click Frenzy Mayhem and the end of season sales.