Thursday, January 20, 2022

Businesses seek to be more adaptive amidst digital experience expectations

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Examining where brands and consumers are in terms of digital maturity and expectations for DX, Optimizely surveyed 1,177 business executives across eCommerce, marketing and IT functions in addition to 5,000 consumers based in the USA, UK, Germany, Australia and Sweden.

Shopify and Spotify forge a fruitful partnership to bolster creative arts

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Shopify has announced a strategic partnership with digital audio streaming platform, Spotify. They aim to offer artists the creative freedom to expand beyond music and traditional merch to build fully realized brands, backed by the best in audio streaming and commerce.

Podium and COSBOA reveal 2021 most loved Australian businesses

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Podium, the leading communication and payments platform for local businesses, has announced the winners of Australia’s Most Loved Local Businesses, alongside COSBOA.

Optimizely to acquire Welcome for marketers to drive cx experiences

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Leading digital experience platform (DXP) provider, Optimizely, has announced that it has entered into a definitive agreement in order to acquire Welcome, a four-time Gartner Leader.

InMobi acquires Appsumer analytics and insights to empower marketers

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InMobi, a provider of content, monetisation and marketing technologies announced that it has entered into a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides insights of marketing spend across channels.

Intuit Quickbooks Australia appoints Jane Merrick as Marketing Director

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Jane Merrick is bringing with her more than twenty years of marketing experience across the financial services, technology and travel sectors to the Australian market.

Major breakthroughs made by the Bitcoin Lightning Network in 2021

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In January 2009, Satoshi Nakamoto introduced the world to the first implementation of a decentralized peer-to-peer electronic cash system in a tiny package called Bitcoin.

Squid Game star sky rockets as Instagram’s fastest growing star

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The Netflix effect strikes again with the global success of Squid Game which is the first Korean drama to top Netflix’s top 10 weekly most watched TV show charts globally and in the UK.

Local Measure takes contact center award for best new tech solution

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Local Measure has been recognised as the Best New Technology Solution at the International Customer Management Institute’s (ICMI) Global Contact Center Awards.

Harnessing triggers in marketing facilitates revenue and sales growth

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Business has changed. Before, it was enough to start up and let your work speak for you. Regardless of what you were selling, you counted on your customers’ recommendation.

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