Thursday, August 18, 2022

Mustard Made spreads its signature locker style to the United States

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Mustard Made, the homewares brand coveted for its signature lockers announced its much-anticipated launch into the US market. Co-founded by sisters Becca and Jess Stern, Mustard Made has grown from a light-bulb idea to a multi-million dollar startup in just three years.

Lockdowns’ effect on video content and how businesses can embrace it

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After a stop-start 2020 for much of the country, month long shutdowns across Victoria and an adjustment to working from home and the ‘new normal’, this year’s lockdowns, particularly across New South Wales and Victoria, have hit even harder.

Aussies to back local business and adopt more sustainable practices

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Australians are committed to supporting small business and adopting more sustainable practices, such as sourcing more locally grown foods and reducing their use of single-use plastics, as a result of the pandemic, a new survey released by Expo 2020 Dubai shows.

Australian digital advertising records growth hitting $11bn for the year 2021

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The Australian digital advertising market has shrugged off pandemic advertising woes to record 24.2% growth, reaching $11.4bn online advertising expenditure for the 2021 year.

Kokaine retail brand booms and creates YouTube cult following

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Hao Phu, the founder of Kokaine, pays close attention to his business’ relationship with the market by putting in an effort to connect with the brand’s growing crowd of avid followers.

Securely is putting an end to Aussie tradies’ $20 billion a year problem

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Securely has been developed to protect tradies and their customers through a secure customer payment portal, to help tradies ensure they get paid for the quality work they complete.

Schneider appoints Josette Addinall as new VP Marketing for Pacific Zone

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Schneider Electric, the leader in digital transformation of energy management and automation, has announced a significant addition to its Pacific Zone leadership team by appointing Josette Addinall as Vice President of Marketing Communications and Digital Customer Relationships.

Seismic acquires Lessonly, adding training to its comprehensive sales and marketing enablement platform

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Seismic has announced its acquisition of Lessonly, the training, coaching, and enablement solution to deliver a powerful and comprehensive sales and marketing enablement platform.

Validity and Spamhaus to enable safer outreach for email marketers

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Validity, the leading provider of data quality and email marketing success solutions, announced a partnership with Spamhaus, the trusted authority on IP and domain reputation data, to make email a safer and more secure environment for all.

Two-thirds of Aussies return to brands who treat them as an individual

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New research from OpenText reveals the extent to which the pandemic has changed clients’ expectations of brands, and the role of a streamlined digital experience post-COVID.