Monday, May 23, 2022

The Brag Media to release iconic Rolling Stone Australia cover as NFT in world...

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The Brag Media is set to release a limited edition NFT of its first-ever Rolling Stone Australia cover, featuring homegrown global superstar Tones And I.

Icon Agency reboots iconic cancer campaign in bid to improve on the ACT health...

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While the link between alcohol and cancer is well established, less than half (44%) of adults living in the ACT are aware of the health risk associated with alcohol.

Zoho transforms relationships between businesses and their data

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Zoho’s BI Platform brings together pre-built, visual dashboards, comprehensive data integrations, data preparation, augmented and embedded BI, security and privacy capabilities, flexible deployment models (cloud or on-premise), and scalability.

The Australian Marketing Institute and the Digital Marketing Institute announce partnership

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The Australian Marketing Institute (AMI) and the Digital Marketing Institute (DMI) have a new partnership to deliver leading training and skills development to students in the Australian region that will help to transform careers and future-proof marketing organizations.

WHIZZ deepens its online home services market position with a strategic acquisition

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Rocket Removals’ closely aligned positioning with WHIZZ made it an obvious acquisition. The company’s customer base, which also has been built on trust, as well as its use of their proprietary Fleet 365 technology, a key reason for the synergy.

Mutiny announces investment from strategic industry heavyweights

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WarChest gives marketers and agencies the best view of media’s performance from a revenue management perspective, including long-term effects of media.

Pathmatics expands footprint with Australia and New Zealand launch

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Pathmatics not only offers unmatched insights, including estimated ad spend, across industries, but it is simple enough that anyone in the team can use it.

The retail revolution is happening as online shoppers want faster delivery

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Last year, Sherpa facilitated same-day delivery for over 3,500 retailers in Australia, including Apple, Woolworths, Dan Murphy’s, Roses Only and Chemist Warehouse.

Australian digital advertising continues to outpace overall ad market with surge in retail advertising

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The data which is drawn from the IAB Australia Online Advertising Expenditure Report (OAER) prepared by PwC, shows that retail advertising is surging and that classified advertising is rebounding reflecting the health of the Australian economy and consumer confidence.

Marketers in sales-driven businesses are about to miss the boat.

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Many decision-makers in traditional, organisations like enterprise tech, pharmaceuticals and biotech believe that digital marketing is an impersonal, new age fad. They think it’s better to pick up the phone or stand in a trade show stall to build 1-1 relationships.