Sending blind email messages out can result in much higher unsubscribe rates and filed complaints.
EventXtra, a tech start-up based in Hong Kong, launched a new solution to move large scale offline events online earlier this year and has seen a 300% growth in revenue with strong interest from the Australian market.
Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.
You can’t just choose influencers based on their audience demographics, locations, languages, and followings.
Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).
As the global situation with coronavirus evolves, the demand for video content has surged as people continue to work at home and interact online.
For any business, having proper branding is vitally important. Branding is much more than just a cool logo or a well-placed advertisement.
The coronavirus has forced us many retailers to become more agile and remote. Retailers have had to pivot their business; some have closed their doors (either permanently or indefinitely)
Taking advantage of any marketing channel that is free during the pandemic, is crucial for many businesses.