Thursday, January 20, 2022
How to avoid having your marketing emails end up in spam mailboxes

How to avoid having your marketing emails end up in the spam mailboxes

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Sending blind email messages out can result in much higher unsubscribe rates and filed complaints.

New virtual exhibition technology changing face of the events industry

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EventXtra, a tech start-up based in Hong Kong, launched a new solution to move large scale offline events online earlier this year and has seen a 300% growth in revenue with strong interest from the Australian market.
Seedooh begins its Japanese expansion journey with LIVE BOARD

Seedooh begins its Japanese expansion journey with LIVE BOARD

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Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
Data shows pre-recorded webinars on the rise – Redback Connect study

New data shows pre-recorded webinars are on the rise – their global reach is...

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The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.
Influencer Marketing

Influencer marketing: here are 3 reasons why it isn’t working for your business

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You can’t just choose influencers based on their audience demographics, locations, languages, and followings.

Australian digital advertising market slows across all categories

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Total online advertising growth slowed in the first quarter of 2020 to deliver overall year-on-year growth of 3.8% according to the IAB Australia Online Advertising Expenditure Report (OAER).

90 Seconds launches interactive video production locations map to help brands during coronavirus

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As the global situation with coronavirus evolves, the demand for video content has surged as people continue to work at home and interact online.

How to go about branding your business for success [INFOGRAPHIC]

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For any business, having proper branding is vitally important. Branding is much more than just a cool logo or a well-placed advertisement.

Is your retail business on life support? Here’s exactly what you need to do

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The coronavirus has forced us many retailers to become more agile and remote. Retailers have had to pivot their business; some have closed their doors (either permanently or indefinitely)
social media

How can COVID-19 help your business grow using social media? Here’s what to do...

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Taking advantage of any marketing channel that is free during the pandemic, is crucial for many businesses.

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