Friday, October 7, 2022

HypeAuditor reveals Australia’s most influential politicians on Instagram

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New data released from HypeAuditor, shows Instagram has become the new playground for Australia’s top politicians. 2021 has been an eventful year filled with tension on the political front with state premiers each running their own race and/or political agenda to mitigate the effects of the pandemic from ordering snap lockdowns to state border closures, and other restrictions.

Killer Christmas gifts that will wow your staff and clients this year

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With restrictions easing, business owners are now turning their attention to ways to thank staff and clients for their commitment in 2021. According to Jenny Folley, it’s been a challenging year full of ups and downs and this year’s Christmas gifts need to be extra special to show gratitude to those who stood by you.

Elsight’s Halo bonded connectivity solution selected by DroneUp

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Elsight Limited, the recognised industry leader in drone connectivity solutions, is pleased to announce a commercial order has been received and delivered under a ground-breaking and industry accelerating collaboration with DroneUp LLC, a leading UAV provider.

A guide on how brands can effectively promote their businesses on TikTok

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Every good digital marketer knows that the best way of being ahead of the competition is having a proactive and vibrant approach with the...

Publishers and brands have named commerce content as revenue driver

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impact.com released two new research reports that reveal essential drivers for commerce content and the massive revenue opportunity these present for digital publishers and brands. Commerce content, published by independent media organizations, allows readers to understand the goods and services promoted by an editorial team.

Val Morgan and The Guardian win IAB MeasureUp Awards 2021

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Val Morgan was awarded Best Advertising Effectiveness for its ‘Hourly Outdoor Unified Reach (HOUR) Model’ which was developed with the sole aim of finding a new way to model audience reach with hourly granularity for its programmatic digital OOH buyers. The Guardian on the other hand won the Best Cultural, Societal or Consumer Behaviour award for its ‘The Power of Purpose’ research providing consumer insights supporting brands with purpose-driven campaigns to boost growth and retain customers. 

Webjet completes the successful acquisition of Trip Ninja travel tech

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Webjet Limited has agreed to acquire a Canadian based travel tech company Trip Ninja. Trip Ninja has developed several key products for traditional and online travel agencies to automate the highly manual process of selling complex international itineraries.

Strategic agreements with GHD to implement and refer EVS Water

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Envirosuite enters a new phase in the roll-out of EVS Water with two new strategic agreements with GHD, one of the most highly regarded consulting groups in the global water industry, amongst other sectors, with 200 offices on five continents.

DV powers media quality across CTV beacons in Aussie and New Zealand

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 DoubleVerify, a leading software platform for digital media metrics, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand. DV offers the broadcasters quality measurement of their CTV advertising inventory. 

Airtasker sees the Australian service economy staging impressive recovery

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Australian online marketplace Airtasker has revealed its gross marketplace volume (GMV) crossed a record annualised run-rate of more than $200 million.