Friday, October 7, 2022

Icon Agency strengthens partnership with Australian Marketing Institute

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Integrated Melbourne agency Icon has renewed its partnership with the Australian Marketing Institute (AMI). Now in its second year, the collaboration will see Icon drive trade PR to help lift AMI's profile and support their certification program.

CARS24 biggest Black Friday car sale offered clients over $350k in savings

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Australia’s CARS24 launched the largest Black Friday car sale in the country, with over $350,000 in savings across their wide CARSinventory. Over three hundred quality used cars were offered at discounted prices over eight days, providing customers with an opportunity to review and consider before purchase.

Return management policies and systems pivotal to online success

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With many parts of the country starting to open back up, people are stepping away from their computers and devices to venture outdoors to restaurants and shopping centers, online shopping is expected to take a hit.

Kokaine’s Hao Phu presents his rags to riches fashion retail success story

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Hao Phu, the founder of Australian retail clothing icon, Kokaine, has grown a significant fashion empire by creating a cult-like following among his growing base of avid fans. While many people admire and respect Hao Phu and are in awe of his marketing genius – his journey has been one of genuine hardship and determination.

CoinSpot enters Australian motorsport with Fraser Ross and Liam Talbot

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Australian CoinSpot made its Australian motorsport debut supporting Fraser Ross and Liam Talbot in the GT World Challenge Australia Powered by AWS at Mount Panorama. The race-winning duo will share a brilliant blue and orange CoinSpot Audi R8 LMS Evo GT3 run out of the Audi Sport Customer Racing Australia stable.

Accor partners with Year13 to attract, engage and retain Gen Z employees

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Accor has partnered with Year13 to inspire young Australians to explore the limitless career opportunities within the hospitality industry. Year13 is Australia’s only purpose-driven digital enterprise dedicated to supporting young people through their transition into employment, connecting with 1.6 million Gen Z’s every year online and more through their digital careers expo, social channels and partnerships.

McGrath Awardee David Koch champions SME marketing

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David Koch was awarded the 2021 Sir Charles McGrath Award and used his acceptance speech to call on marketing firms to support SMEs. Whilst Koch is most well known as a television presenter and with the Port Adelaide Football Club, his reception of the McGrath Award reflects the success of his marketing and digital content production company, Pinstripe Media. Koch says the company is his true passion.

App Annie and AppsFlyer release report on the state of App Marketing

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App Annie and AppsFlyer released a report on the state of App Marketing in ANZ, on the impact of the pandemic on the local mobile industry. In the face of widespread social distancing measures and lockdowns, consumers throughout Australia and New Zealand explored digital alternatives, adopting mobile apps en masse.

Advertising industry debate club returns with IAB Australia support

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Following its successful inaugural event earlier in 2021, the Advertising Industry Debate Club returned to nurture new industry voices. The Club was established by Orsi Toth-Pal from Yahoo as part of her development in the IAB Australia mentorship program, working with her mentor Ilda Jamison from Quantcast.

Travel Apartheid shows the most and least powerful passports for 2022

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Data from the Henley Passport Index, which ranks the world’s passports according to the number of destinations their holders can access without a prior visa and is based on exclusive and official data from the International Air Transport Association (IATA), an individual could on average visit 57 countries in 2006 without needing to acquire a visa in advance.