Sunday, August 14, 2022

ASM Global announces strategic partnership with the Malaysian Gov’t

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ASM Global, the venue management firm, has partnered with the Malaysian Ministry of Youth and Sports via Perbadanan Stadium Malaysia (PSM) to enhance existing operations and event activity at the Kuala Lumpur Sports City precinct, the largest sports complex in the region. The deal is a further step forward in the Malaysian gov't’s ambition to see the National Sports Precinct at Bukit Jalil develop a top reputation as the host of leading sports, entertainment and community events. It also expands ASM Global’s footprint in Asia with the addition of an iconic sports and events precinct, including the 87,400-seat Malaysia National Stadium.

Impact.com’s $1.5bn valuation, $150m funding, BigCommerce integration & customer growth

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Impact a global partnership management platform supporting more than one million partnerships for more than 1,800 brands, announced the close of a successful H1 in 2021.

Podium and COSBOA reveal 2021 most loved Australian businesses

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Podium, the leading communication and payments platform for local businesses, has announced the winners of Australia’s Most Loved Local Businesses, alongside COSBOA.

Rocketing your startup with simple and savvy digital marketing strategies

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You’ve gone through the creative process and you have a minimal viable product, so what is the next stage? In Go To Market, I go through steps for a business to take not only to save money but invest their digital marketing spending wisely and be profitable in the process

Gen Z influencers boast mostly Gen Z followers and strong engagement

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New data from HypeAuditor shows Gen Z social media influencers are a formidable presence in the influencer marketing sphere in Australia, earning well above average engagement rates. Gen Z can be defined for the purposes of this data as those aged between 13-17, or born roughly between 2005 and 2010 — are not only increasing in popularity on Instagram as influencers themselves, but as a highly engaged cohort of consumers too.

HypeAuditor reveals Australia’s most influential politicians on Instagram

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New data released from HypeAuditor, shows Instagram has become the new playground for Australia’s top politicians. 2021 has been an eventful year filled with tension on the political front with state premiers each running their own race and/or political agenda to mitigate the effects of the pandemic from ordering snap lockdowns to state border closures, and other restrictions.

Facilitating content creators’ diversification of revenue on the Facebook platform

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We want them to have the tools and support they need to earn money and thrive, whether creating and sharing content is a primary business, one of many revenue streams, or a lifeline that’s kept their business afloat during the pandemic. Those efforts are making an impact. From 2019 to 2020, the number of content creators earning the equivalent of $10,000 USD per month grew 88% and content creators earning $1,000 per month grew 94%.

Icon Agency strengthens partnership with Australian Marketing Institute

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Integrated Melbourne agency Icon has renewed its partnership with the Australian Marketing Institute (AMI). Now in its second year, the collaboration will see Icon drive trade PR to help lift AMI's profile and support their certification program.

RangeMe broadens product choice for retailers in APAC region

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Retailers using RangeMe in this region were able to access 20,000 local suppliers but will now join their counterparts around the world to access over 200,000 suppliers.

Brands maintain a steady cadence of influencer marketing campaigns

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New data released from HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, shows the extended lockdowns across Sydney and Melbourne have not stopped brands from engaging in influencer marketing. And in the same vein, there has been no significant spike or dip in the stream of sponsored activity from social media influencers since the end of lockdowns.