Sunday, August 14, 2022
google my business, GMB

How you can optimize your Google My Business (GMB) for local SEO

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Google My Business feature improves local search results. Local business owners are encouraged to fill out a profile by the search engine giant, which leads to improved visibility.

Why is a customer-centric B2C marketing strategy crucial for your business?

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For a long time, many B2C companies have been focusing on mass marketing strategies to hit their business goals. This is the complete opposite of B2B companies that have taken the customer-centric approach to win over important clients, especially since their clients have a high lifetime customer value.

SEO for CEOs of startups: The top four questions CEOs should ask their digital...

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Organic search engine optimisation (SEO) can be complex, technical and time-consuming and the challenge of getting it right can be very overwhelming for a CEO of a startup.
SEO optimization and business web analytics. Chart with graph up

The definite CRO (Conversion Rate Optimization) guide for small businesses

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Generally CRO is used by big websites which generates lots of traffic and conversions. But even small businesses make use of basic CRO principles to get more conversions.
New publishing platform drives game-changer for car retailing

New publishing platform drives game-changer for car retailing

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While automotive publishers are traditionally remunerated by interrupting the car buyers’ journey with unwanted advertising or advertorial, the CarExpert business is committed to adding value to its readers by providing the information they need, at the time they need it, created by a team they can trust.

WHIZZ deepens its online home services market position with a strategic acquisition

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Rocket Removals’ closely aligned positioning with WHIZZ made it an obvious acquisition. The company’s customer base, which also has been built on trust, as well as its use of their proprietary Fleet 365 technology, a key reason for the synergy.

Guild of Guardians mythic hero Lia NFT sells for record breaking $273k

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Guild of Guardians, an NFT-based mobile role-playing game (RPG) published by Immutable and developed by Stepico Games announced that its Mythic Hero Lia, the priestess of illumination in the game has been sold for more than $273k, the largest amount paid for a Layer 2 NFT.

Shopify and Spotify forge a fruitful partnership to bolster creative arts

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Shopify has announced a strategic partnership with digital audio streaming platform, Spotify. They aim to offer artists the creative freedom to expand beyond music and traditional merch to build fully realized brands, backed by the best in audio streaming and commerce.

Accor partners with Year13 to attract, engage and retain Gen Z employees

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Accor has partnered with Year13 to inspire young Australians to explore the limitless career opportunities within the hospitality industry. Year13 is Australia’s only purpose-driven digital enterprise dedicated to supporting young people through their transition into employment, connecting with 1.6 million Gen Z’s every year online and more through their digital careers expo, social channels and partnerships.

Launch of .au domain extensions, a big opening for Aussie entrepreneurs

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GoDaddy Inc (NYSE: GDDY), the company that empowers everyday entrepreneurs, urged eligible Australian entrepreneurs and small businesses to protect their brand and digital identity, by registering for a .au domain, with the launch of the new .au domain extension. The launch of .au is the biggest innovation in Australian domains for 20 years, and comes as internet traffic and online competition reach record highs. According to GoDaddy’s ‘Entrepreneurial Pulse’ research, over 1 in 4 (27%) entrepreneurs and small business owners cited competition, second only to the global pandemic, as their biggest challenge for 2022.