Thursday, January 20, 2022

A guide on how brands can effectively promote their businesses on TikTok

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Every good digital marketer knows that the best way of being ahead of the competition is having a proactive and vibrant approach with the...

Publishers and brands have named commerce content as revenue driver

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impact.com released two new research reports that reveal essential drivers for commerce content and the massive revenue opportunity these present for digital publishers and brands. Commerce content, published by independent media organizations, allows readers to understand the goods and services promoted by an editorial team.

Val Morgan and The Guardian win IAB MeasureUp Awards 2021

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Val Morgan was awarded Best Advertising Effectiveness for its ‘Hourly Outdoor Unified Reach (HOUR) Model’ which was developed with the sole aim of finding a new way to model audience reach with hourly granularity for its programmatic digital OOH buyers. The Guardian on the other hand won the Best Cultural, Societal or Consumer Behaviour award for its ‘The Power of Purpose’ research providing consumer insights supporting brands with purpose-driven campaigns to boost growth and retain customers. 

Webjet completes the successful acquisition of Trip Ninja travel tech

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Webjet Limited has agreed to acquire a Canadian based travel tech company Trip Ninja. Trip Ninja has developed several key products for traditional and online travel agencies to automate the highly manual process of selling complex international itineraries.

Strategic agreements with GHD to implement and refer EVS Water

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Envirosuite enters a new phase in the roll-out of EVS Water with two new strategic agreements with GHD, one of the most highly regarded consulting groups in the global water industry, amongst other sectors, with 200 offices on five continents.

DV powers media quality across CTV beacons in Aussie and New Zealand

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 DoubleVerify, a leading software platform for digital media metrics, data and analytics, today announced it is the first to partner with major broadcasters in Australia and New Zealand. DV offers the broadcasters quality measurement of their CTV advertising inventory. 

Airtasker sees the Australian service economy staging impressive recovery

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Australian online marketplace Airtasker has revealed its gross marketplace volume (GMV) crossed a record annualised run-rate of more than $200 million.

Award winning auctioneer offers qualities exhibited by good leaders

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Steve Jobs talks about ‘innovation’ being at the core of leadership, plenty of others talk about forging paths, leading from behind, and there is generally a list of 5-10 qualities that a leader must possess such as courage, decisiveness, ambition, optimistic and being observant.

Hospitality marketplace FoodByUs raises $10 million in Series A funding

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FoodByUs, has completed a raising of $10 million in a Series A funding round which is following an exceptional period of growth in annual sales of more than 600% since 2019.

Montu medical cannabis breaks crowdfunding records on Birchal

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One of Australia’s leading prescribers of medical cannabis, which experienced a ten fold increase in business over the past year, has broken equity crowdfunding records. Montu became Australia’s largest total ever and second fastest of all time crowd funding.

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