Saturday, December 3, 2022

2023 Outlook: What to expect in the influencer marketing niche next year

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Despite the economic slowdown and reviewed marketing budgets, brands are still expected to continue to invest in influencer marketing. While budgets may be revised downward, brands are likely to invest more in their partnerships with influencers to reduce their overall costs. The reason is that influencer content is the cheapest form of branded content.  

Construction giant Schiavello partners with branding agency The Revery

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The Revery, Branding Agency, announced construction giant, Schiavello, has recently joined their portfolio, after selecting their recent bid for social media strategy and content creation. Favoured as the agency of choice for humanising complex B2B businesses, The Revery’s engagement will see Schiavello’s social strategy shift from a showcase of impressive finished spaces, to one that creates human connection with stories of the people behind a build.

JRJD Consulting appoints Michael O’Donnell as Chief Revenue Officer

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Multi-national consulting group JRJD Consulting has appointed Michael O’Donnell as its Global Chief Revenue Officer (CRO). The parent company of creative marketing agencies Agency Stack and OtherBirds, research agency Statlab and venture capital consultancy Think 10, JRJD’s move to appoint Michael O’Donnell comes after continued recent growth and the integration of its creative agency First Move Digital with Dutch Media to create OtherBirds.

WE Brands in Motion study shows brand purpose is facing pressure test

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Recently, WE Communications (WE) released its latest Brands in Motion global report, “The Bravery Mandate: Make It Real.” The data reveals growing skepticism over whether brands are ultimately delivering on their purpose and environmental, social and governance (ESG) pledges — especially in a world where volatility is the new constant.

IAB and Deakin University cast digital advertising micro-credential courses

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IAB Australia has partnered with Deakin University to deliver a series of co-designed micro-credentials for people with a digital advertising career looking to upskill or those looking to change roles. The first course, Programmatic Advertising and Trading, will be open for enrolments from 10th October and the course will commence 31st October. The second course, Ad Operations will launch in February and expressions of interest are now open. 

Brands that understand consumers on a personal level are at an advantage

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Adobe announced new research revealing the growing importance of brands understanding customers at a personal level - and interacting with them as individuals, in real-time. Rejecting age-based stereotypes, the majority (86%) of consumers in APAC want to be treated as an individual with unique interests and preferences, with one in two consumers (57%) saying they feel negatively towards brands that interact with them based on broad assumptions and labels, including age-based stereotypes such as “Millennial” and “Gen-Z”.

Scope3 opens industry collaboration and innovation hub in Australia

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Scope3, the source of truth for supply chain emissions data across the media and advertising industry is expanding into Australia, where it will build a strategic hub for product development and collaborative go-to-market teams serving Australia and the broader JAPAC region. Sydney based June Cheung has also been appointed Head of JAPAC and will lead Scope3’s expansion and strategic partnerships in the region. Scope3’s investment in the region reflects the firm’s belief that deep industry engagement and adoption of new solutions which address the media and advertising industry’s emissions challenge will be well received given Australia has experienced some of the most significant climate related disasters on the planet.

DoubleVerify receives ISO 27001 Certification for security management

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DoubleVerify, a software platform for digital media measurement, data and analytics, announced it has achieved ISO 27001:2013 certification for its Information Security Management System. ISO 27001 is the most widely recognised international standard for information security management and is a testament to DV’s continued commitment to creating a culture of trust and excellence for the benefit of our clients and partners.

Growing your brand: Six easy ways to get Google reviews for your business

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From higher rankings to increasing your brand visibility, Google reviews can boost your business for free. However, the term ‘get more Google reviews’ receives about 14,000 annual global searches, suggesting business owners and marketeers are struggling to find the secret to success.

Optimizely and Orchard team up to unlock possibilities of experimentation

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Optimizely, the digital experience platform provider, partners with Orchard, a creative tech agency, to help marketers and firms scale experimentation through a perfect mix of strategy and platform. In a time where online competition is fierce, experimentation can be the difference between good and great revenue and building long-term relationships with clients.