Tuesday, August 4, 2020
5 simple questions every CEO and Marketer must know the answers to

5 simple questions every CEO and Marketer must know the answers to

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Without a thoroughly developed guiding brand and marketing strategy to underpin your marketing tactics, you are marketing by guesswork and without doubt, wasting hard earned and precious money.
When should you re-brand? - A principal from BrandQuest weighs in

When should you re-brand? – A principal from BrandQuest weighs in

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Again, your brand strategy, your brand vision (and in the case of BrandQuest Clients) your Brand CanvasTM should inform your objective decision-making.
5 Influencer Marketing campaigns to inspire you into starting your own

5 Influencer Marketing campaigns to inspire you into starting your own

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The key principles that need to be a part of every campaign are originality, creativity, and honesty.
Digital marketing quadrupled my turnover in three years

Digital marketing quadrupled my turnover in three years: What is it and why does...

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In the first month you should see small changes to your website and your pages should be updated regularly with new posts.
L&A Social offers new social media training and education program

L&A Social offers new social media training and education program

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The program is teaching those in the field how to better understand social media in order to successfully implement and manage their own strategies.
How to avoid having your marketing emails end up in spam mailboxes

How to avoid having your marketing emails end up in the spam mailboxes

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Sending blind email messages out can result in much higher unsubscribe rates and filed complaints.

New virtual exhibition technology changing face of the events industry

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EventXtra, a tech start-up based in Hong Kong, launched a new solution to move large scale offline events online earlier this year and has seen a 300% growth in revenue with strong interest from the Australian market.
Seedooh begins its Japanese expansion journey with LIVE BOARD

Seedooh begins its Japanese expansion journey with LIVE BOARD

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Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
Data shows pre-recorded webinars on the rise – Redback Connect study

New data shows pre-recorded webinars are on the rise – their global reach is...

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The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.
Influencer Marketing

Influencer marketing: here are 3 reasons why it isn’t working for your business [INFOGRAPHIC]

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You can’t just choose influencers based on their audience demographics, locations, languages, and followings.

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