Without a thoroughly developed guiding brand and marketing strategy to underpin your marketing tactics, you are marketing by guesswork and without doubt, wasting hard earned and precious money.
Again, your brand strategy, your brand vision (and in the case of BrandQuest Clients) your Brand CanvasTM should inform your objective decision-making.
The key principles that need to be a part of every campaign are originality, creativity, and honesty.
In the first month you should see small changes to your website and your pages should be updated regularly with new posts.
The program is teaching those in the field how to better understand social media in order to successfully implement and manage their own strategies.
Sending blind email messages out can result in much higher unsubscribe rates and filed complaints.
EventXtra, a tech start-up based in Hong Kong, launched a new solution to move large scale offline events online earlier this year and has seen a 300% growth in revenue with strong interest from the Australian market.
Once live, the integration will enable all agencies and advertisers using the LIVE BOARD network, to access independently verified campaign playout data via Seedooh’s real time, interactive dashboard.
The study also showed that simulated live webinars jumped to 17 per cent – up from 10 per cent a year ago – reflecting the increased interest in pre-recording sessions, and two in five webinar users (41 per cent) now pre-record video.
You can’t just choose influencers based on their audience demographics, locations, languages, and followings.