Saturday, May 28, 2022

IAB Australia officially receiving submissions for MeasureUp 2022

IAB has announced that MeasureUp, the only measurement focused conference in Australia, will return for its 6th year on 25th October and is seeking submissions for presentations, panel discussions and workshops on topics including cross-media audience and advertising measurement, brand building, attention economy and sustainable measurement techniques. 

InMobi’s Richard O’Sullivan promoted to VP Agency Partnerships, APAC

InMobi, a provider of content, marketing, and monetisation technologies that help businesses fuel growth, announced expanded charters for the local team in Australia and New Zealand (ANZ), including the expansion of Richard O’Sullivan’s role as Vice President & General Manager, ANZ to double-hat and become VP of Agency Partnerships in Asia Pacific (APAC).

Gen Z influencers boast mostly Gen Z followers and strong engagement

New data from HypeAuditor shows Gen Z social media influencers are a formidable presence in the influencer marketing sphere in Australia, earning well above average engagement rates. Gen Z can be defined for the purposes of this data as those aged between 13-17, or born roughly between 2005 and 2010 — are not only increasing in popularity on Instagram as influencers themselves, but as a highly engaged cohort of consumers too.

Profectus Group hires CMO to build marketing function from scratch

Profectus Group, a tech-driven services provider of compliance and recovery solutions, has hired Charissa Lee as Chief Marketing Officer to build a marketing engine for the firm for the first time. Lee joins from Rimini Street where she was the APAC Director of Field Marketing. Lee was the first Marketing hire where she grew the function and established the region's marketing strategy including brand management, communications demand generation, and drove pipeline conversion. At Rimini Street, she led the way in establishing client advocacy programs and was awarded Rimini Street’s global 2020 Marketing Award for Innovation.

As ad revenue moves to connected television, fraud schemes spike 70%

DoubleVerify (DV), a software platform for digital media measurement, data and analytics, released its 2022 Global Insights Report, analysing media quality and performance trends from more than one trillion impressions delivered across over 2,100 brands in 80 markets. This fifth year anniversary report explores how far the industry has come since 2017.

GuideMe Solutions appoints curated industry expert John Short to its team

GuideMe Solutions, the Digital Adoption and WalkMe focused consultancy, announced the addition of John Short to their team as Director of Commercial Strategy and Alliances. John will lead GuideMe Solutions’ efforts to provide value for the company’s team members, partners and clients alike—all while ensuring that GuideMe Solutions remains the number one choice for anyone looking to revolutionize their digital adoption experience.

Personalisation key to revenue and customer experiences finds Emarsys

Four-fifths (81%) of Australian retail marketers surveyed consider personalisation important to driving both increased revenue and better customer experiences (CX), despite nearly one fifth (16%) being unable to act on their existing customer data. That’s according to the “Retail Roadblocks” report, released by customer engagement platform Emarsys. The study which supports Emarsys’ mission to give back “Power to the Marketer” spoke to over 100 marketers at global retail brands to identify the obstacles of retail personalisation in 2022. With almost one fifth (15%) responsible for CX, CRM, digital marketing, branding, client acquisition and customer retention, marketers are stretched thinner than ever before.

Einsteinz Communications rehires Carlotta Vittora to its leadership team

Einsteinz Communications marked its 21st anniversary by announcing the hire of Carlotta Vittori as Communications Director. Vittori, who is a ‘boomerang’ employee having worked with the firm for five years from 2013, will join the all-female leadership, working alongside Founder and Managing Director Pru Quinlan and Senior Communications Director Sue Ralston. Vittori will lead the strategic communications direction for several key Business-to-Business (B2B) and fin-tech customers, bringing a fresh perspective and insights, having managed the reputation of and led integrated communications strategies for high-profile finance, fin-tech and tech companies including Westpac, Insight Investment and Seagate Technology.

Icon Agency expands Sydney office, announces new hires and promotions

Icon Agency has grown its Sydney footprint with an expanded office while also announcing four new appointments across the organisation. The new, two-storey office is located on the water at Pyrmont’s Jones Bay Wharf and houses an expanded Sydney team. Leading recent hires based in Sydney Icon Angency welcomes Carly Vale, formerly at Ogilvy Public Relations, joining Icon as Senior Program Director on the Department of Health project. Carmen Famularo joins the Digital team as the Senior UX/UI Designer and the Sydney PR team welcomes two new Account Executives, Zoe Benham and Giorgia Rapella.

Adrenaline and GoPro announce the winner of their Best Job campaign

Adrenaline and GoPro announced the winner of the Best Job campaign, which saw 30 Aussie content creators vie to join the Adrenaline Crew on a 12 month contract worth $100K. The campaign was launched in March, with a shortlist of 30 creators announced earlier in April. Josh Hickie from the Sunshine Coast impressed the judging panel with a selection of creative photos and carefully crafted video edits of him and friends foil-boarding.