Thursday, October 21, 2021

Building context and originality onto ideas makes brands stand out

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In a fast-paced industry such as cosmetics it isn’t just about what’s new around the corner but how things can be done better. We need to focus on what new formulations to learn about before clients even know about it and how we can be on the front foot with it.

Stuart Giles named inaugural Founder in Residence for Bond University

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Bond University has recruited one of Australia’s most successful entrepreneurs to help its students forge their own path to business success.

Owner of 12 businesses’ tips on innovative ways to mentor staff

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Training and upskilling staff has always been important to an organisation’s growth and an individual’s career progression, but more so now as businesses fight to remain open, bottom lines are suffering, more skills are needed, and top talent is at a shortage.

Jarrod McGrath launches new book to give businesses roadmap for a modern digital workforce

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Global human capital management (HCM) consultancy, Smart WFM announced the launch of company founder and CEO Jarrod McGrath’s book, The Digital Workforce 2nd Edition.

How online returns complete the marketer’s customer data complexity

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Australian shoppers are heading online than ever before and e-commerce spending has increased massively. Retailers with strong digital foundations have been the biggest beneficiaries, with ability to deliver on rising customer expectations in ecommerce.

Airtasker appoints Noelle Kim, former Instagram APAC marketer as CMO

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Airtasker announced the appointment of Noelle Kim to the position of Chief Marketing Officer (CMO) to lead the company’s rapid ramp up in global marketing investment.

SodaStream appoints Laura Wilson as Managing Director in Australia

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The world’s leading sparkling water brand, SodaStream, has appointed Laura Wilson as its Managing Director in Australia to lead the company’s next generation of innovation.

Businesses still struggle to close the gap between purpose and action

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98% of global business executives say that it is critical for organisations to have corporate purpose in the Purpose Drives Profit: How Global Executive Understand Value Creation Today.

ScotPac offers tips for SMEs who are thriving and those who are struggling

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Australia has a tale of two economies right now, depending on the state or sector, prompting the nation’s largest non-bank SME lender to provide tips for business owners trying to manage cashflow in these two very different environments.

Australian employees would prefer to work at home over a pay rise

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A study by one of Australia’s leading suppliers of video collaboration technology, Logitech, has found that 42% of Australians would rather work from home, rather than receive a pay rise.

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