Friday, October 7, 2022

MRC certifies DoubleVerify for third-party viewability reporting on YouTube

DoubleVerify (“DV”) (NYSE: DV), a software platform for digital media measurement, data and analytics, announced it is the first to earn accreditation by the Media Rating Council (MRC) for its independent, third-party calculation and reporting of YouTube video viewability for desktop and mobile (web and app) using Google’s Ads Data Hub (ADH). YouTube is a critical channel for advertisers to reach their audiences. Roughly 75% of American Internet users consume content on YouTube, according to eMarketer research.

Cloudian hires three new senior leaders in major A/NZ expansion

Cloudian announced several new regional appointments, including Evan Duryea as Channel Director for ANZ, ASEAN and Oceania, as the company steps up its regional expansion. The enhanced leadership team reflects Cloudian’s success in bringing its award-winning data management and protection solutions to a range of new enterprise and service provider customers, as well as establishing new reseller partnerships in the region.

8 common misconceptions about Research & Development support

Research & Development (R&D) financing is a strategic and safe way for start ups and companies to boost their cash flow and capital. Research & Development financing is a loan that is borrowed against the receipt of a yearly R&D tax return. The loan allows companies to access the funds they are expecting to receive as part of their R&D tax incentive early. 

Xero’s study shows SMBs’ biggest concerns as they head to polls

Xero, the global SMB platform, revealed the biggest concerns for Australia’s small business owners in the lead up to the 2022 Australian Federal Election, with technology, supply chain pressure and staff challenges top of mind in the lead up to casting their vote on 21 May. Research of more than 500 small businesses across Australia, commissioned by Xero, uncovered small business owners are highly engaged with issues that affect their industry and broader community. It found over forty percent of respondents say policies that support small businesses are their top factor in considering what political party to vote for. 

Trust and good dose of caution: How to protect from the rising cyber threat

There has never been a more serious cyber threat environment, and Aussie firms need to act to ensure they’re doing everything they can to mitigate the risks. Australian companies need to garner an environment of trust and not fear within their workforce, encourage employees to come forward if they make a mistake, and ensure training is accessible and engaging.

Amazon casts initiative for road trippers to access car accessories

Amazon Australia announced Automotive Part Finder, a tool which enables clients to shop by vehicle and find parts and accessories manufactured to fit their car. Part Finder matches from a range of over 100,000 vehicle specific products like windscreen wiper blades, light bulbs, brake pads, filters etc, to a number of Australia’s most popular cars from the last decade. 

Emburse study finds that over half of Aussies prefer hybrid work schedules

Australians are eager to see their workmates, but not for the whole week, according to a survey by Emburse, a global leader in spend management solutions. The research aimed to better understand what office-based employees want most in the post-pandemic workplace.

Australian outdoor start-up Tactica set for first equity crowdfunding campaign

Aussie outdoor and adventure brand, Tactica, is set to launch its first equity crowdfunding campaign after years of success. After increasing revenue by 100% between 2021 and 2022, the multi-award winning NSW North Coast based product designer is launching its campaign via Birchal on June 28, with expressions of interest having opened June 7. 

Cloutly closes $500,000 pre-seed funding to revamp customer reviews

Gold Coast based tech startup Cloutly is building its footprint after raising a $500K pre-seed round of funding, led by Unify Ventures with participation from Palm Beach Ventures (PBV). Cloutly co-Founders Lachlan Fea and Joshua Heslin are excited to welcome a star-studded cast of new investors and heavyweight advisors along for the ride, including Alex Retzlaff of Unify Ventures, Mike van der Heijden of Portal Ventures, Jason Atkins of Cake Equity, PBV, George Hartley of Bluethumb, Smartrmail and Chad Stephens of 1Form, Fillr.

Deel launches Global Payroll product to streamline international payrolls

Deel is launching a fully managed Global Payroll product for firms that hire employees using their entities and want to combine regional payroll systems into an effortless platform. With Global Payroll added to our suite of products, firms can bring their entire workforce onto Deel. Contractor Payments, EOR services, and Payroll Management are all in one place.