Friday, July 1, 2022

Soaring fuel prices predicted to negatively impact online businesses

The talk of the town is the skyrocketing price of fuel. Every day people and businesses alike are both feeling the pinch. Online businesses, are being hit hard, because their business model is based on deliveries and with fuel prices going up and affecting all aspects of their supply chain, online businesses have to strategise to navigate their way through this challenge.

How to make digital transformation part of your company culture

Companies still adhering to the traditional way of doing business risk falling by the wayside if they don’t inject digital solutions into operations. And this was apparent during the pandemic, where businesses would almost entirely interact with their customers through digital means. Moving forward, several companies have transformed their operations to include digital processes, allowing for more efficient productivity and better customer satisfaction.

Top 3 powerful TikTok tips for professional service providers

During the last couple of years, TikTok has exploded, making it one of the most used social media platforms globally. The average user spends over 50 minutes per day on the app and in 2021, the platform was the most downloaded app. However, only 5% of marketers use TikTok. This isn’t because it’s an ineffective marketing tool. It’s because it’s a new platform.

Johnny Depp has the fastest-growing Instagram account in the world

HypeAuditor, the AI analytics platform for brands seeking fair, transparent, and effective influencer marketing, released data revealing actor Johnny Depp has the fastest-growing Instagram account following the 6-week defamation trial against ex-wife Amber Heard.

BusyFormula #038: Is the old Ferrari returning to lose the championship?

At the start of the 2017 season’s summer break, Lewis Hamilton trailed Sebastian Vettel by 14 points. Five races later, Hamilton was ahead by 59 points and went on to win the drivers’ championship. In 2018, Hamilton was ahead going into the summer break and massively stretched the lead with four wins in the next five races. There remains heated contention over what changed the fortunes of both drivers and their respective teams so drastically.

How you can add an extra $1-5m to an existing ecommerce business

When you hear a bold claim about scaling your organisation, usually it’s a marketing ploy by someone who wants to sell you marketing services. Although you might hear many business leaders say things about scaling businesses, they usually charge you upfront and don’t have a strong guarantee because you can’t ever “guarantee” things in life.

DoubleVerify exposes ViperBot, a new international fraud scheme

DoubleVerify, (NYSE: DV), a software platform for digital media measurement, data and analytics, announced the discovery of ViperBot, a sophisticated advertising fraud scheme that attempts to steal over $8 million each month in ad spend across two of the industry’s most in-demand channels: connected television (CTV) and mobile video. Through ViperBot, fraudsters strip the code that verifies ad impressions and then conceal and redirect this code through real devices to hide the fraudulent activity in an attempt to go undetected.

How employers can adopt and maximise the hybrid working era

The past two years have marked the rapid expansion of hybrid working, where employees feel empowered to split their time between working from home, the head office, and a neighbourhood coworking space. Having experienced the benefits of hybrid working during the pandemic, employers are planning for a permanent shift to a hybrid model of work.

Here’s how IT can remain a vital player for today’s remote work

Remember how experts used to predict when we’d return to business as usual and offices would be packed once more? These discussions have largely vanished and been replaced with the growing discourse around the next phase of work and whether we’d go fully remote, return in force, or adopt a hybridised mix. But for most IT pros, the same question from before lingers: how should enterprise network architectures adapt to this new reality? 

Forescout’s Vedere Labs reveals first proof-of-concept of IoT ransomware

Forescout’s Vedere Labs launched research titled R4IoT (Ransomware for IoT), a proof-of-concept study showing how ransomware can exploit IoT devices for access and lateral movement to IT and OT assets, with the intention to cause disruption to business operations.