Friday, October 7, 2022

Consumers demand brand honesty: Why retailers need to cut the bullshit

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Clients are tired of companies that pretend to care. Retailers need to be genuine in their altruistic claims or embrace the fact that they’re driven by profits. Time is up for retailers that attempt to convince consumers they’re in business for the greater good, when really, they’re just in it for the money. There’s nothing wrong with a business making money, of course.

How Australian businesses can fortify against Russian cyber attacks

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Following the escalating conflict between Ukraine and Russia, the Australian Cyber Security Centre (ACSC) has warned Australian businesses to “urgently adopt an enhanced cyber-security posture” to protect themselves against targeted Russian cybercriminal activity. Given the distance between our two countries, cyber attacks are the most effective way that Russia can punish Australia for supporting Ukraine. As a result, Australian businesses are currently at a very real risk of disruption or malicious activities from Russian cyber criminals.

6 risks the returning workforce could face heading back to the office

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After two long years, Australian employees are transitioning back to the workplace. According to a recent report by LifeWorks, it's clear that the workforce returning to the office is very different from those that left in March 2020. Stress levels are higher, and general mental health is lower. As such, there’s been an increased focus on workplace mental health and wellbeing, which has led to decreased productivity levels and is driving the ‘great resignation’. So what risks do Australian businesses need to be aware of as employees head back to the office? 

Banking grows up: Why coming changes will upend the industry

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For an industry with such a conservative reputation, banking has been upended more times than most. Change has been the only constant, from deregulation to the internet to the pandemic. We’re now on the verge of something else. It's not going just to prompt banking to do what it does better; it's going to shift what banking is – to clients and itself.

The value of communicating in-language to global partners

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Be it seeking investors, or cultivating a wider customer base, building trust through clear communication leads to more growth opportunities and higher conversion rates. In a highly connected and progressively world, the ability to communicate in multiple languages, with cultural context, is important for entrepreneurs and startups looking to grow their business.

Aussies are more likely to buy from bastard brands, says new study

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Consulting agency, Fifth Dimension, released the results of its global research that answers why consumers buy from brands they don’t trust. The study also shows Aussie consumers allocate a greater share of wallet to ‘bastard’ brands compared to those in the UK and US. According to Lyndall Spooner, founder and CEO of Fifth Dimension, the results are surprising.

Is it time to ditch your inefficient accountant for a better one?

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Having the right accountant is more than just about making sure that your books are balanced or that your taxes are handled at the end of the financial year. Having the right accountant could mean establishing a business relationship for life. This is why it’s important to recognise that if your current accountant is not meeting your needs, it might be time for a change—and the process is much easier than you might think.

Here are 5 security features your website and app must include

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During the pandemic, online shopping and social media interaction increased by over 400%. This has created the perfect environment for tech-savvy scammers. Regardless of whether you are engaging online via a retailer’s website or mobile app, there are five security features that every website and app must include to safeguard the business and users.

Cyara acquires Botium, adds Chatbot testing to customer experience

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Cyara, provider of the award-winning Automated Customer Experience (CX) Assurance Platform, closed its acquisition of industry-leading automated chatbot testing company, Botium, which adds chatbot and conversational AI testing capabilities to its portfolio, further solidifying its position as the global leader in the CX testing and assurance market.

How to cope with Australia’s coming cybersecurity talent shortage

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Australia’s recent budget ushers in the nation’s ‘biggest ever’ cybersecurity spend, with $10bn pledged to see electronic spy agency Australian Signals Directory (ASD) double in size and ramp up its ability to launch offensive cyber operations. That’s great news for the IT industry, but the expansion is also likely to usher in a huge demand for cybersecurity jobs.