Monday, February 6, 2023

IAB Australia launches Careers Fair at Advertising Week APAC

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With job vacancy rates for the digital advertising and ad tech industry at almost 10% at the end of 2021 and showing no sign of decreasing, Interactive Advertising Bureau Australia (IAB) and Advertising Week APAC announced the launch of the industry’s inaugural Careers Fair. Designed by Interactive Advertising Bureau Australia’s Talent and Careers Working Group, the Fair will showcase the best of the digital industry to the next generation of talent. It will take place during Advertising Week at Luna Park in Sydney from 2nd to 3rd of August 2022.

Non-alcoholic craft brew Sobah is disrupting the Aussie drinking culture

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Sobah is the natural extension of creator Clinton Schultz’s personal journey that is contributing to turning nationwide drinking habits on their head. The non-alcoholic craft brew that is transforming the adult beverage market aims to prove it’s possible for a non-alcoholic beer to offer a real alternative for beer drinkers when they’re out with mates.

Webfleet Solutions uses advanced tech to showcase the future of driving

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Sydney-siders will have the opportunity to experience the new high-tech Webfleet Driving School using pioneering enterprise telematics tech and AI to foster safer learner drivers. 

Klaviyo opens shop in Sydney to enhance offerings in the Asia Pacific

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Klaviyo, a unified customer platform, announced it has set up an APAC office in Sydney, making it the company’s second global location after the launch of its London office in 2019. The new location enables Klaviyo to more efficiently service current and prospective clients and address the demand across the APAC region for its platform, which enables brands to create personalized experiences and deepen the frequency and quality of client engagement.

Swoop appoints Patricia Jones as its next Chief Financial Officer

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Fixed wireless and wholesale network infrastructure provider Swoop Holdings Limited (ASX:SWP) has announced its new Chief Financial Officer, Patricia Jones. Patricia will formally commence on 19 April, with the position made vacant by current CFO John Phillips, who is retiring from public company life to spend more time with family.

Australia’s SMS gateway SMSGlobal celebrates 15 years of operation

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One of Australia’s first business-grade SMS gateway providers, SMSGlobal is this year celebrating its 15th anniversary since getting into Australia. With over half a million users globally, the company is tasked with sending more than 1.2 billion SMS messages each year. Founded in 2007 by 2013 Ernst & Young its Entrepreneur of The Year nominee Carl Krumins, SMSGlobal quickly grew into an international operation, providing mobile messaging, platform development solutions and API for businesses, now in every country around the world.

Sensor Tower expands to Australia to aid access to mobile app insights

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Sensor Tower, an industry market intelligence company used by several big global brands such as Nestle, Twitter, HBO, and Target, has announced its expansion into Australia. Businesses with a local app will now have access to Sensor Tower’s digital market intelligence data, which provides key app performance metrics like consumer spending, downloads, ad impressions, share of voice, and engagement for competitors’ products on Google Play and Apple’s App Store. 

WA Police and Motorola deliver world-first Apple CarPlay mobile application

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Motorola Solutions and Western Australia Police (WA Police) have delivered the world’s first public safety mobile application to operate within Apple CarPlay. The new integration extends the use of Western Australia Police’s OneForce Core application, enabling frontline officers to manage key operational workflows from within their police vehicles through CarPlay. Drivers can also use voice control features for safe operation while staying focused on the road. The technology is based on Motorola Solutions’ PSCore public safety mobile application that integrates critical operational information from multiple WA Police systems, presenting it through a single, intuitive interface.

HP ANZ announces Ruben Ahmed as its new Director of Marketing

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HP Australia announced that Ruben Ahmed is promoted to Director of Marketing, ANZ. Formerly Head of Marketing for Printing Systems, Ruben is now responsible for all consumer and commercial marketing across HP’s Personal Systems (PC) and Printing Systems divisions. Ruben represents HP’s marketing function on HP’s ANZ senior leadership team.

Connect IT APAC returns with Layne Beachley as the keynote speaker

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Kaseya, the provider of unified IT management and security software for managed service providers (MSPs) and SMBs, announced that Sydney is back in business! After a two-year hiatus due to the pandemic, Connect IT Asia-Pacific returns, July 19-21, 2022 for its annual IT conference at the Hyatt Regency Sydney located next to Darling Harbour in the CBD. World-famous professional surfer Layne Beachley AO will headline the Connect IT Asia-Pacific event. Beachley, a beloved Aussie, will inspire attendees with her presentation on sustaining success, overcoming challenges and maintaining a winning mindset.