appoints Brendan Sweeney as new Managing Director

Nicole Sheffield (left) and Brendan Sweeney(right)

Catch, one of Australia’s prevalent online marketplaces, has announced the appointment of experienced eCommerce executive Brendan Sweeney as Managing Director. Brendan currently runs global eCommerce and Loyalty for the Cotton On Group and has significant experience both in Australia and internationally in leading retail eCommerce businesses.

What does Brendan bring to his new role at Catch?

Prior to his current role, he headed up the strategy function at Coles Group, where he led the supermarket’s multichannel offering. He has also held executive retail roles in the UK including Commercial Director at retail store John Lewis where he led the growth of their website.

Catch was acquired by Wesfarmers in 2019 and has recently moved into the OneDigital division under Nicole Sheffield, combining the Group’s digitally native businesses.

“Under OneDigital, Catch is transitioning to a broadbased marketplace offering, focused on brands clients know. Brendan has significant experience leading largescale eCommerce and retail investment programs and will spearhead this transformation,” Ms Sheffield said.

“He will also lead the Fulfilled by Catch program, an investment in fulfilment centres and delivery technology to drive faster delivery for Catch and other Wesfarmers retail business.”

What were Brendan’s thoughts on the new role?

Brendan will start in the role in late October and said he was excited to hit the ground running as Catch prepares for what is expected to be its busiest Christmas ever. “I am thrilled to be taking on this new role and honoured to lead a renown brand in Catch,” Sweeney said.

“As a customer of Catch myself I know the strong value proposition it offers, across categories including household, apparel, grocery and sport. I look forward to working with the team as we continue to evolve this offering in what is a very competitive market.”

“The opportunities to improve delivery and fulfilment excite me as we know consumer expectations are changing and we need to move quickly not just keep up, but to lead.”