Cartelux, has appointed ex-Audi Global Head of Media Manager, Kristin Harder, as Global Head of Strategy and Partnerships. The new role will see Kristin steer the strategic direction of the company, launch marketing initiatives and grow the business’s global partnership networks.
Kristin joins from Audi, where during her nine-year tenure she managed Marketing Communication, Events & Sponsorship for China, Audi’s single most important market.
What does Kristin bring to Cartelux?
Her career grew to incorporate global marketing roles when she became Global Head of Sales Media, before taking on global media roles. Kristin welcomed the opportunity to apply her global expertise to the startup world as Cartelux shapes the future of retail marketing.
“Cartelux is targeting a long-standing pain point within global campaign management by integrating retail networks into the campaign and media buying process,” Kristin said.
“I have seen the critical divide that lies between OEM and retail networks, especially in digital advertising. Maximising synergies is critical for reaching in-market audiences at the right time. Cartelux has innovated this space by offering a simple, time and cost efficient solution.”
What were the executive’s thoughts on her appointment?
“Kristin’s global experience, understanding of the most complex automotive retail environment, combined with her global marketing and media background is a perfect fit for the company. I am delighted to have her on board to grow the business together,” Cartelux founder and Chief Executive Officer, Josh Williams, commented on Kristin’s appointment.
Kristin joins an esteemed senior management team of automotive veterans at Cartelux, including Global Industry Lead Automotive, Raoul Picello, General Manager EMEA, Herve Genin, Global General Manager, Patrick Doble, and Chief Financial Officer, Stephen Burns.
The appointment comes at a time of rapid global growth for the business following client activations in Thailand, India, Australia, Switzerland, Spain, and Germany.