Carma announces their new one-year partnership deal with Sydney FC

Yosuke Hall, co-founder and Chief Commercial Officer at Carma

Australian end-to-end online used car platform, Carma, has announced a new one-year partnership with Sydney FC. The agreement sees Carma become Sydney FC’s Official Used Car Dealership Partner, Premium Club Partner and Official Shorts Partner, with the logo of the high-growth local scale-up taking pride of place on the back of the Sky Blues’ shorts.

What are the executives’ thoughts on the partnership?

Yosuke Hall, co-founder and CCO at Carma said, “The family-oriented spirit of the Sky Blues really resonates with our values & our commitment to bringing trust & ease back into buying a used car for Aussie families. We’re both building world-class teams, establishing ourselves as leaders in our fields, & ultimately creating a great experience for the people that come to us.

“Carma is proud to be an official partner of the Sydney FC Men’s and Women’s A-League teams this year. We’ve had a glimpse inside the new Allianz Stadium which is fantastic, and we can’t wait to share in experiencing Sydney FC’s first season back at their new home,” hall added.

The deal includes a bespoke digital content series and match day branding during the 2022-23 Men’s and Women’s A-League seasons. Adam Santo, Chief Executive Officer of Sydney FC said, “Carma is a new, exciting and innovative business based and operated in Sydney and we are delighted to be showcasing their successful brand. In less than a year Carma has positively disrupted the used car market and is revolutionising used car sales in Australia.”

“Much like ourselves they pride themselves on innovative and best-in-class service, and have a strong and expansion vision for their brand. We are looking forward to working with them and I hope this will be the beginning of a long and successful partnership,” Adam Santo added.

The new partnership was showcased for the first time on Saturday 8th October, when the Sky Blues return to the new Allianz Stadium to kick off their season against Melbourne Victory.