A study by Europe’s SMB lender, iwoca, analysed some of the UK’s most popular job sites to identify the top freelance hiring trends across the UK. The study offers business owners the information needed in order to help them find and hire the very best freelance talent.
What were the findings of iwoca’s research?
The study shows how reliant SMB owners could be on freelancers with 47%, saying they had used a freelancer before, and 65% claiming they are likely to use one to grow their business.
Nearly two-thirds of SMB owners are likely to use freelancers
The top three roles that business owners are most likely to outsource are:
-
Web Designer- 22%
-
Accountant- 20%
-
Social Media Manager- 15%
Digital roles revealed as the highest paid freelance positions
iwoca’s study on freelance site Upwork identified that the freelance skill costing the most, on an hourly basis, was Search Engine Marketing Specialist (SEM). SEMs use paid advertising methods to improve search rankings, as opposed to SEO specialists who use organic means.
Search Engine Marketing Specialist Freelancers advertise an average hourly rate of £58.76, the most expensive skill of those studied on Upwork in the UK. If hired as a full-time employee, the hourly rate for an SEM Specialist would be just £15.17 (based on average annual salaries from Glassdoor), around 25% of what the equivalent freelancer would make.
|
Rank |
Freelance Skill |
Average hourly rate to hire on Upwork |
Annual earning potential as a freelancer |
Average annual salary in full-time employment |
|
1 |
SEM Specialists |
£58.76 |
£112,826.88 |
£31,540 |
|
2 |
SEO Specialists |
£57.59 |
£110,566.09 |
£35,365 |
|
3 |
Copywriter |
£53.87 |
£103,424.64 |
£28,966 |
|
4 |
Developer |
£51.82 |
£99,488.45 |
£41,851 |
|
5 |
Programming |
£49.65 |
£95,323.84 |
£33,223 |
The three lowest paid freelancers, all costing less than £20 per hour, were Sales Reps, Customer Service and Data Entry Execs at £17.03, £18.28 and £19.01 respectively.
Developers have highest volume of live jobs
Despite the high hourly rate of Search Engine Marketers, it’s not the role with the most freelance job ads. Only 13 Search Engine Marketing Specialist roles were advertised on the freelance site Upwork (up to 31 May) compared to the most advertised job, Developer, which had 243 openings, followed closely by Copywriter, with 234 job openings.
|
Rank |
Job Title |
Job openings for freelancers |
|
1 |
Developers |
243 |
|
2 |
Copywriter |
234 |
|
3 |
Sales Representative |
220 |
|
4 |
Branding |
200 |
|
5 |
Graphic Designer |
197 |
Alex Mastin, Chief Executive Officer and founder of Home Grounds, a community of passionate coffee hobbyists said: “Freelancers can allow firms to focus on more important aspects of the business. It’s an excellent way to minimise disruptions when your team or company is experiencing change or an elevated workload. It means my team can focus on important tasks while delegating those that require less oversight to an outside source.”
To view the full research please visit iwoca: here
