TuffStuff Fitness International, Inc. (TUFFSTUFF), an American strength equipment manufacturer and fitness innovator for over five decades, was acquired by metals processing and fabrication company Brooks Industrial Marketplace (BROOKS) on December 16, 2022.
What does this mean for TUFFSTUFF?
The move to acquire TuffStuff Fitness International began in early December last year as Brooks Industrial Marketplace saw an opportunity to expand their production in Southern California while adding strategic machinery and experienced personnel to their U.S. team.
“We have now integrated many of our key technical experts from the BROOKS teams with the proud and talented team members at TUFFSTUFF. This blend of highly skilled professionals will increase our production efficiencies, reduce order lead times, and vastly improve our overall performance,” said Rick Reyes, Executive Vice President at TUFFSTUFF.
The acquisition fits into BROOKS’ growth strategy by combining complementary companies with similar values. Founded in 1971, TUFFSTUFF has remained committed to engineering and manufacturing the highest quality strength equipment for customers around the world.
What does the acquisition mean for BROOKS?
Also, BROOKS is a multi-generational company that provides innovative metals processing, fabrication, engineering and manufacturing services to an international customer base. By purchasing TUFFSTUFF, BROOKS acquired an additional 116,000 sq. ft. production facility, numerous patents and a comprehensive lineup of retail and commercial strength products.
Commenting on the acquisition, Tyler Brooks, Chairman & President at BROOKS, said, “In the case of TUFFSTUFF, a respected brand that has remained committed to innovation and product quality for generations, I saw many parallels to BROOKS. Myself being a fourth-generation metals industry professional, the family legacy of TUFFSTUFF is important to me.”
“Together we will offer the fitness industry new designs and a higher level of equipment customization, and we are going to do it quickly! While our competitors may ask clients to wait 4-6 months, we intend to offer a higher level of equipment quality in less than 4 weeks.”