Brightcove launches QoE Analytics and Insights to improve video impact

Marty Roberts, Senior Vice President of Product Strategy and Marketing at Brightcove
Marty Roberts, Senior Vice President of Product Strategy and Marketing at Brightcove

Brightcove, a credible and trusted global streaming technology company, recently announced that it is launching Quality of Experience (QoE) Analytics and Insights which are two of their newest products to help media organisations and enterprises understand the quality of the delivery of their streaming video content as well as measure its impact on user experiences.

What does the solution by Brightcove consist of?

As the quality of a viewer’s experience can significantly impact their loyalty to the content they consume, Brightcove’s introduction of a QoE solution can be very crucial to a business or company’s overall content success. The solution by Brightcove consists of two key products:

  • QoE Analytics – Through the use of any Brightcove-powered playout and players, this product will collect, synthesise and surface metrics for troubleshooting and improving users’ viewing experience across a wide range of dimensions. Metrics reported will include error rate, average video start time, stall rate and average upscale time.
  • QoE Insights – Building on the QoE Analytics information, this product will incorporate the data and user engagement metrics to bring impactful insights for media companies to determine their audience’s QoE tolerance, abandonment factors, and driving factors for intervention. The reports will aggregate a QoE Score, QoE Tolerance and QoE Benchmarks.

With these two innovative products, Brightcove customers will be able to gauge how viewers experience their video content and if there are any impairments that may negatively impact engagement. As a result, customers will receive data-backed reports on content performance and how changes made within their publishing, delivery and viewing platforms impact viewers.

What is the market value of the solution by Brightcove?

The innovative solution by Brightcove uses machine learning to transform raw data into actionable insights that customers and content owners can use to enhance the viewer experience and increase audience engagement. “As a media company, it is imperative to understand how your video content is performing and being delivered and received by your target audience,” said Marty Roberts, SVP of Product Strategy and Marketing for Brightcove.

“Undoubtedly, by introducing these two new innovative products focused on the quality of customer experience with regards to video, Brightcove is giving all its customers the necessary tools to make data-informed decisions about its content, that content’s delivery and the actions needed to enhance the viewer experience further as well as drive engagement.”

As a credible video platform globally, Brightcove is unique in being able to combine robust QoE analytics with deep audience engagement and viewer retention metrics to produce actionable insights and ensure that media companies deliver the most engaging audience experiences.


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