Brightcove, the trusted streaming tech firm, was named a “Leader” by Aragon Research in “The Aragon Research Globe™ for Enterprise Video, 2023” report for a second straight year. Brightcove’s platform focuses on scalability, stability and flexibility for its video marketing platform, video analytics, social video management, and live broadcast and OTT capabilities.
Why was Brightcove named a Leader in the report?
The company today has a wide international breadth of integrations with interactivity and e-commerce solutions, end-to-end analytics platforms with actionable data, digital asset and content management systems, and meeting automation platforms, alongside the platform’s premium video experiences across all endpoints (web, mobile, and smart TVs).
“We’re honoured to be identified as a Leader for enterprise video in The Aragon Research Globe for Enterprise Video, 2023 report. The report focuses on exciting solutions and strategies for enterprises to grow business with streaming video, which aligns with Brightcove’s offerings,” said Scott Levine, SVP and Head of Product at Brightcove.
“Some ways we’re innovating and meeting customer demands include advancing video-first internal communications experiences via our Communications Studio offering and broadening e-commerce integrations to allow businesses to engage buyers with interactive video.”
“The full and connected suite of Brightcove’s products, solutions and services helps organisations implement a video-first strategy to drive revenue and engage customers, employees and audiences at a deeper level,” Scott Levine further commented.
What is Aragon Research’s report about?
Aragon Research defines the Leader position as companies that “have comprehensive strategies that align with industry direction and market demand and effectively perform against those strategies.” Brightcove emerged in the enterprise video market at a time when employees and customers continue to consider video the most engaging form of communication and the catalyst for better experiences that drive business outcomes.
“In our research, we looked into product performance, strategy, and vision of each company. Brightcove has made significant progress on its strategic priorities with innovation investments that have broadened its solution and services offerings while showcasing that their scale and reliability is a differentiator,” said Jim Lundy, CEO of Aragon Research.
The ninth annual “The Aragon Research Globe™ for Enterprise Video, 2023” evaluated 14 enterprise video vendors deemed to be making a difference in better customer and employee experiences. For more information about the 2023 report, visit the Brightcove website.
