Brightcove and Magnite partner to boost ad monetisation for clients

Brightcove Inc., the trusted streaming technology company, announced it has entered into a strategic relationship with Magnite, the global independent sell-side advertising platform.

Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply.

Why did Brightcove onboard Magnite’s solution?

With thousands of clients, Brightcove has always supported standards-based integrations with ad servers and Supply-Side Platforms (SSPs). After analysing data from billions of ad-supported play requests on its leading Server Side Ad Insertion solution, Brightcove saw a significant opportunity to better help customers monetise their unsold ad opportunities.

Available through Brightcove, Magnite’s SSP capabilities will enable Brightcove to deliver revenue for clients. Integrating with the SpringServe ad server will give them a transparent view of available ad inventory and an opportunity to better monetise their video content.

What does this mean for Brightcove’s customers?

Marc DeBevoise, Chief Executive Officer at Brightcove

“The needs of our large, global customer base are constantly evolving, and we are committed to evolving our solutions for them, including supporting our customers’ efforts to monetise their video content,” said Marc DeBevoise, Chief Executive Officer of Brightcove.

“This integration is a key step to enabling us to provide our clients with best-in-class solutions to meet their needs, allowing them to increase their ad fill rate and generate better CPMs.”

“We’re looking forward to working with the Brightcove team to bring turnkey monetisation to its high-quality video streaming customers,” commented Sean Buckley, CRO of Magnite.

“With our new integration, Brightcove clients will gain access to video-centric advertising tools and real-time reporting across their traditional direct and programmatic sales channels. We’re also working with Brightcove on unique ways to enrich the value of clients’ video inventory by packaging information like content metadata in a way that’s easy for ad buyers to leverage.”