Brightcove, the trusted streaming tech company, entered into a partnership with Frequency, a cloud-based video platform that is powering linear channel creation for content providers.
What does the partnership mean for Brightcove’s clients?
As a provider of free ad-supported streaming TV (FAST) channel solutions, Frequency’s integration into Brightcove’s award-winning video platform allows customers to seamlessly create, launch and manage FAST channels to expand their reach and increase their revenue.
Brightcove and Frequency’s partnership combines their solutions to help customers create linear channels for distribution to FAST aggregators, MVPD and vMVPD, and distribution channels globally. With the integration available within the Brightcove Marketplace, customers can connect their video library with Frequency for world-class scheduling and distribution.
Through the partnership with Frequency, Brightcove aims to take the work out of building channels to make it easy for customers to publish their content to FAST channels.
“This will give Brightcove’s clients a seamless way to create linear viewing experiences to reach their audiences on every device and in every form. Our tools empower clients to deliver the programming they know their viewers want in a visually stunning way with the simplest and most intuitive workflows,” said Blair Harrison, CEO and Founder of Frequency.
What does the partnership mean for Brightcove?
“Empowering media companies to reach, engage and monetise new audiences is at the core of Brightcove’s Media Studio solution. FAST channels are a high-growth, reach-expanding, revenue-generating medium for media companies,” said Marc DeBevoise, CEO of Brightcove.
“With Frequency, we are expanding the way our clients can grow via launching their own FAST channels from our powerful video platform. It will also help our clients centralise their video content, programming, distribution and ad monetisation via an integrated workflow.”
The integration with Frequency will work with Brightcove’s recent Ad Monetization service, end-to-end insights products, and the newly formed global advertising operations team to help media companies plan and maximise their advertising strategy and revenue.
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