Brightcove, the trusted streaming tech company, launched Brightcove Ad Monetization, a new bespoke service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media firms and help them maximise their advertising strategy and revenue.
What does the new solution mean for media clients?
“Advertising-supported streaming is a fast-growing, multi-billion-dollar business we have supported for many years. As a valued partner to our media customers, Brightcove Ad Monetization extends our commitment to providing them with the best products and services to power their video content, optimise their advertising strategy, and – for the first time – drive and maximise their advertising revenue,” said Marc DeBevoise, CEO, Brightcove.
Ad Monetization builds on Brightcove’s recently announced strategic partnership with Magnite, the independent sell-side advertising platform. Through the integration of Magnite and SpringServe, Brightcove now offers an advertising monetisation service with end-to-end solutions for media firms to generate additional revenue from their advertising strategy.
The solution will help media firms realise maximum, measurable returns on advertising with actionable insights. It also supports the monetisation of live and video-on-demand (VOD) content with improved yield optimisation to fill unsold ad inventory and increase revenue.
It includes client-side advertising insertion (CSAI) and server-side advertising insertion (SSAI) capabilities for web players, iOS, Android and connected TV platforms. It also seamlessly integrates into existing advertising servers, including Google Ad Manager and FreeWheel.
What does the new team mean for Brightcove?
Companies that utilise the service will benefit from the expertise of Brightcove and receive direct support from its newly established global advertising operations team. Under the leadership of David Beck, Chief Strategy and Corporate Development Officer, the new team will consult directly with clients to optimise their advertising strategy, budget and content.
From onboarding to implementation and refining the strategy, the team will tap into its deep insights to help clients every step, no matter where they are on their advertising journey.
Beck has appointed Michael Dorf as the first Vice President of Global Ad Operations to build the team and help media firms monetise their content. “Advertising is constantly evolving and increasingly complicated for many media firms. Brightcove is determined to reduce the friction in the process, making it easier and more profitable for our customers,” said Beck.
“To do this, we built a new expert team. I’m excited to welcome Michael Dorf to lead our global advertising operations. His expertise in the media and advertising world will help customers better deliver the right ads to the right people to improve delivery and revenue.”
Dorf is an experienced revenue operations leader with 15 years of experience in the industry. He most recently worked at TelevisaUnivision as the VP of Revenue Operations, where he helped rebuild a cross-functional operations team to support direct and programmatic sales channels. Prior to that, he held various senior leadership roles with FreeWheel, a Comcast company, Condé Nast, and Maker Studios, a subsidiary of The Walt Disney Company.
