Brightcove Inc., the global leader of video solutions for business, has acquired Wicket Labs, an audience insights company that gives users visibility into content and subscriber analytics.
Brightcove offers delivery of broadcast quality video to viewers globally and measures its effectiveness with comprehensive, real-time analytics, like video and viewer insights.
These analytics help clients to understand video performance, viewer engagement and ROI.
Clients can predict future behavior via machine learning models and drive viewer engagement with insights based on viewing behaviors, personalized playlists, and content analysis.
With Wicket Labs, Brightcove will give access to content and subscriber insights to make data-driven decisions to improve subscriber acquisition, conversions, engagement, and retention.
Brightcove’s audience insight aspects
- Deep understanding of customer lifetime values
- Subscriber cohort analysis
- Engagement analysis and recommendations to assist with cross-promotion of content
- Trends in viewer behavior and viewed content to understand relationships and value
- Opt-in comparative benchmarks
They will provide data on audience dynamics, sources of new subscribers, the subscriber journey and how to increase subscription revenue via data visualizations and dashboards.
This acquisition accelerates Brightcove’s commitment to artificial intelligence and machine learning to provide customers with deep insights to stay competitive and grow their business.
Namita Dhallan, the Chief Product Officer at Brightcove appreciated this development.
“We are committed to serve our clients via our video platform powered by analytics, AI and ML to help them grow their businesses by engaging audiences and monetizing their content.”
“The acquisition of Wicket Labs helps us to augment our analytics offering with audience insights and increase our resources dedicated to bringing additional value to our customers.”
Brightcove’s acquisition move welcomed by stakeholders
Sylvia George, the Senior Vice President for Growth, Marketing and Audience Strategy at AMC Networks expressed excited optimism. “We are thrilled to see Brightcove expand its robust analytics offering with the addition of Wicket Labs’ audience insights platform.”
“Seeing a complete picture of performance from video analytics to content and subscriber insights from one platform will help us make informed data-driven business decisions.”
Marty Roberts, CEO of Wicket Labs said, “We are excited to join Brightcove and integrate our audience insights with Brightcove’s robust analytics and leading online video platform.”
“This investment that Brightcove is making in analytics, artificial intelligence and machine learning is critically paramount in driving future innovations pertaining to the video industry.”
Through leveraging this investment, Brightcove will be able to acquire the Wicket Labs video intelligence technology, the brand, marketing assets and customer relationships globally.
Wicket Labs’ co-founders and employees will join the Brightcove product and engineering organization to reinforce Brightcove’s premium analytics and video intelligence investment.
