Botify integrates ChatGPT to further enhance existing core AI capabilities

Adrien Menard, Co-Founder and Chief Executive Officer of Botify
Adrien Menard, Co-Founder and Chief Executive Officer of Botify

Botify, a performance marketing platform for organic search, announced Botify Assist, a ChatGPT-powered tools collection for the Botify community. It combines the vast intelligence of the GPT-4 API with Botify’s unified data model, building upon existing core AI functionality to provide additional insight and content recommendations for greater organic search impact.

What does the new solution mean for Botify clients?

By unlocking the power of the Botify platform, users will be able to make strategic decisions even faster and implement more content ideas at scale – further helping brands to be found in this new era. Organic search is fast becoming the preferred channel by savvy marketers. 

Recent data from Gartner shows that Chief Marketing Officers (CMOs) are choosing to harness the power of organic search to amplify their other online marketing efforts, with a 45% expected investment increase, averaging about 9% of total marketing budget.

Botify’s enhanced capabilities will provide a deeper level of insight that can empower brands with the ability to uncover new opportunities and optimize content with even greater speed, relevancy and precision. Specifically, with Botify Assist, platform users now have access to:

  • A personalized search assistant; that helps users find information within Botify’s platform of over 1,000 data points. Users can ask simple questions in plain text, while the tool uses advanced technology to search and provide real-time results without requiring complicated search queries or filters. The user-friendly, chat-like interface makes it easy for anyone to find the answers they need quickly.
  • AI-powered content optimization recommendations to assist content writers in developing the most relevant and impactful web content for ultimate findability. By analyzing pages and the latest search trends, Botify Assist delivers tailored recommendations for enhancing page titles and meta descriptions of the most strategic landing pages, as well as identifying content gaps by recommending additional relevant topics and keywords – driving both sustained visibility and brand authority.

What does the new solution mean for Botify?

“With the introduction of generative AI, brands can respond to shifting consumer trends faster and with greater relevance,” said Adrien Menard, Co-Founder and CEO of Botify.

“AI has underpinned our innovations from the very beginning, so embracing the promise of ChatGPT was an obvious choice. Having always been at the forefront of organic search innovation, Botify remains committed to defining the industry’s future and is thrilled to offer these cutting-edge capabilities to our customers,” Adrien Menard further commented.

Having already partnered with Microsoft Bing to promote the indexing of their clients’ most critical site pages in real-time, Botify is integrating the same generative intelligence supported by Bing to deliver more value to enterprise teams. AI is rewriting the rules of organic search, especially how results are sorted and summarized through new Large Language Models.

Over time, it will become impossible for enterprise websites to keep pace with change and user demand without AI innovation on their side. By embracing mission-critical advancements AI innovation brings to search tech, Botify is now delivering essential ChatGPT-enabled capabilities to further enable organic findability with both speed and relevance.