Boomi™, the intelligent connectivity and automation firm, announced the appointment of Madeline Ling as chief financial officer, Marcy Campbell as chief revenue officer, and Fran Wilson as chief marketing officer, effective immediately. Emmy award-winning news journalist Christa Delcamp joins Boomi to support public relations and media strategy, and James Dyson joins the company to lead Global Diversity, Equity, and Inclusion Talent Acquisition.
What do the new appointments mean for Boomi?
Commenting on the new appointments, David Meredith, CEO at Boomi said, “Boomi’s recent launch as a standalone company – coupled with our high growth and cutting-edge, cloud-based technology – provides the opportunity to build our leadership team as part of a much larger expansion, with several hundred new hires coming onboard this year.”
“Our platform and award-winning culture enabled us to recruit top, globally-minded talent, with a demonstrated track-record of achievement, and a passion to accelerate our mission to make the world a better place by connecting everyone to everything, anywhere.”
The new leadership appointments come after Boomi’s recent independence backed by premier private equity firms, Francisco Partners and TPG, in a US$4 billion transaction.
What is Boomi’s market reach?
As a global software as a service (SaaS) category leader with more than 20,000 customers – Boomi touts a growing user community of over 100,000 members, a worldwide network of more than 800 partners, and one of the largest arrays of global system integrators (GSI) in the iPaaS space, which includes Accenture, Deloitte, SAP, and Snowflake, as well as the three largest cloud providers, Amazon Web Services, Google, and Microsoft, among others.
Boomi has been a Leader in the Gartner® Magic Quadrant™ for enterprise platform as a service (EiPaaS) for eight consecutive years. The firm recently received the Gold Globee® Award in the Platform as a Service (PaaS) category, and has garnered awards for being an employer of choice, including a recent listing as one of Inc. Magazine’s Best Workplaces.
As the company continues to scale rapidly to meet international, enterprise demand for digital connectivity, integration, and automation, Boomi plans to hire several hundred new team members this year to accelerate all functions of the business across its global organisation.
What is the industry expertise of the new appointments?
Madeline Ling, CFO
Ling holds a MBA from Stanford Graduate School of Business, and brings 25 years of expertise equity-backed, global enterprise firms through strategic and international growth.
She has held multiple CFO roles, including international assignments overseas. Ling most recently served as corporate CFO for a Hellman and Friedman (H&F) PE-backed portfolio company, and held previous roles at VMware, The Boston Consulting Group, and Intel.
Marcy Campbell, CRO
Campbell brings to Boomi over 30 years of expertise leading large-scale, go-to-market firms for companies ranging from Fortune 500 to venture-backed tech firms. She most recently served as senior vice president at PayPal where she led global sales, professional services, and operations. At Boomi, Campbell will spearhead the company’s revenue-generating strategies with a focus on driving fast growth, while continuing to deliver customer value.
Fran Wilson, CMO
With over 20 years of experience in SaaS and B2B enterprise software firms, Wilson provided marketing leadership through Red Hat’s initial public offering (IPO), and during its rapid revenue growth from $400m to more than $4bn, culminating in its sale to IBM for $34bn.
Christa Delcamp, Public Relations and Media Strategy
Delcamp brings over two decades of expertise in public relations, journalism, content creation, and communications, in a variety of platforms, including digital/social, NBC and CBS-owned and operated stations, radio/podcasting, and print. An Emmy award-winning news journalist, Delcamp’s expertise in telling impactful stories will help Boomi increase market awareness of its industry-leading platform and important mission to connect the world.
James Dyson, DE&I Talent Acquisition
Dyson brings over 20 years of experience managing talent acquisition at firms, including Accenture. Dyson will leverage his deep expertise and extensive international network to support Boomi’s rapid growth and continue to build the company’s award-winning culture.