Boomi accelerates global expansion with further investment in Japan

Kazunori Hori, Head of Business Development, Japan at Boomi

Boomi™, the intelligent connectivity and automation firm, announced the expansion of its cloud data center footprint in Japan to accelerate the deployment of its category-leading integration platform as a service (iPaaS) solutions as demand across APAC continues to soar.

Why did Boomi expand to Japan?

According to a Japan Keyman‘s Net survey on the usage of integration platform as a service (iPaaS), due to the rapid growth of teleworking, respondents commented on the need to utilize data accumulated in core systems through system integration, expressing a growing desire for data integration and business automation to improve operational efficiency.

Boomi’s significant expansion in Japan addresses an increased demand in integration and business automation needs across the region, and enhances localization and support of its award-winning products and services for its over 20,000 clients and 800 partners worldwide.

The firm will also further strengthen its 100,000-strong Boomiverse user community with resources as it aims to make the world a better place by connecting everyone to everything, anywhere. Boomi’s Japanese cloud data center provides a dedicated location to advance the Boomi AtomSphereTM Platform and Master Data Hub service, a cloud-native master data management (MDM) solution that also provides enhanced compliance and data sovereignty.

What is Boomi’s market reach?

Notable brands and recognized Japanese firms including Dell Technologies, DNP Information Systems, JERA Corporation, and many other organizations across industries, rely on Boomi’s cloud-native platform to meet their system integration, connectivity, and automation needs.

Boomi boasts one of the largest arrays of global systems integrators (GSIs) in the integration platform as a service (iPaaS) space, including Accenture, Deloitte, SAP, and Snowflake; and partners with the three largest hyperscaler cloud service providers, including Amazon Web Services, Google, and Microsoft, among others. The company will grow its relationships with partners in Japan, developing joint initiatives to further meet demand.

Boomi boasts an engaged and growing Boomiverse user community of over 100,000 members where clients connect and share best practices with other Boomi users, collaborate with experts, access on-demand training, and get real-time updates on all things Boomi.

The customized online community for Boomi’s Japanese customers will focus on providing localized and actionable information, further demonstrating Boomi’s dedication to connection in the region. Boomi’s low-code platform helps organizations across all industries connect data applications, streamline workflows, and deliver more integrated customer experiences.

Recently, Boomi announced a new partnership agreement with Nomura Research Institute (NRI), Ltd., a provider of consulting services and system solutions in Japan. Boomi and NRI launched services for IT modernization and data integration use cases in all industries, based on a mutual understanding of the value of iPaaS for operations in today’s digital economy.

What were the executives’ thoughts on the expansion?

Commenting on the expansion, Hideki Saito, Senior MD, DX Platform Division at NRI said, “In recent years, the corporate IT domain rapidly increased the use of cloud services. The Boomi platform will help our clients meet their IT modernization and data integration needs, and together, we will contribute to solving many of their most pressing business challenges.”

Commenting on the expansion, Kazunori Hori, Head of Business Development, Japan at Boomi said, “The expansion of Boomi’s cloud data center footprint in Japan underscores our commitment to deliver timely, cloud-based integration services to a growing market. With this investment, Boomi will further drive better business outcomes for clients in the region.”

Boomi has been recently positioned as a Leader in the Gartner® Magic Quadrant™ for Enterprise Integration Platform as a Service (EiPaaS) for eight consecutive years.

The organisation recently received the Gold Globee® Award in the Platform as a Service (PaaS) category, and garnered a prestigious 5-star rating in the CRN Partner Program Guide, a definitive list of the most notable partner programs from industry-leading technology vendors that provide innovative products and flexible services through the IT channel.

Boomi also celebrates numerous awards as an employer of choice, including a recent listing as one of Inc. Magazine’s Best Workplaces, and two Comparably awards for Best CEOs for Diversity and Best Company for Career Growth. As Boomi continues to scale rapidly to meet enterprise demand for digital connectivity, integration, and automation, Boomi plans to hire several hundred new team members, expanding all functions and regions of the business.