Prominent Australian boot company Blundstone selects Avanade to build agility and resilience for future growth

Avanade, the global digital innovator on the Microsoft ecosystem, accelerated Blundstone’s cloud strategy and digital transformation with the migration of its business applications to Microsoft Dynamics 365. An iconic Australian footwear company, Blundstone’s products are sold in over 70 countries worldwide and has experienced considerable growth in recent years.

Why did Blundstone onboard Avanade’s technology?

Digital transformation, ongoing innovation and a consumer-led approach are central to Blundstone’s future growth. As a part of its digital strategy and ambitious cloud roadmap to leverage cloud-native technology, Blundstone partnered with Avanade to implement Microsoft Dynamics 365 across its Australian, New Zealand, and United States operations.

With a focus on reducing processing time, automating processes, and improving supply chain accuracy, the rapid implementation of the cloud-based ERP solution saw Blundstone achieve record-breaking sales during the holiday season with only a fraction of the system capacity used, while benefitting from built-in advanced cybersecurity and disaster recovery features. 

Also, the new solution has improved agility, efficiency at scale, automation, and data-driven decision-making within Blundstone – driving the following results and business outcomes: 

  • increased scalability and performance of Blundstone’s core systems;  
  • accelerated shipping through direct API integrations;  
  • reduced infrastructure costs through the adoption of standard Dynamics 365 features;  
  • automated planning, eliminating manually maintained spreadsheets;  
  • reduced ongoing system maintenance activities; and  
  • decreased costly legacy system integrations.

Most recently, the implementation of the Microsoft Dynamics 365 enterprise resource planning (ERP) solution has won Blundstone the TasICT 2023 Excellence Award for Best Delivery of an ICT Project.  For more information about the project, visit Avanade’s website.  

What does the partnership mean for Blundstone?

Matthew Mann, Chief Information Officer at Blundstone
Matthew Mann, Chief Information Officer at Blundstone

Commenting on the partnership, Blundstone Chief Information Officer, Matthew Mann, said Avanade provided the company with the expertise and capability to transform its systems in a short timeframe to achieve the record-breaking results. “Our business strategy is anchored on building a reliable digital infrastructure, and the cloud is a crucial part of our roadmap.”

“Working closely with Avanade, we were able to deploy Microsoft Dynamics 365, with a focus on out-of-the-box functionality, allowing for a rapid implementation schedule and the use of proven business workflows. This enabled us to be ready ahead of our peak season.”

“Time was of the essence – we did not have the luxury of time to learn new processes – we had to be ready for the peak holiday shopping season. We needed a platform to successfully manage a large-scale and diverse project while innovating as we progressed,” Mann added.

“The Avanade team didn’t just deliver a top-notch platform but was with us every step of the way to ensure our team was empowered to maximise what the platform can do. We are excited to have recorded our best holiday season yet,” Matthew Mann further commented.

What does the partnership mean for Avanade?

Corinna Reeves, Products Industry Lead, Avanade Australia, said: “It’s always exciting to see an Aussie-born company grow and scale across the world, and we are proud to support Blundstone’s ambitious growth and digital transformation journey. At Avanade, we believe in doing what matters for our clients and communities through the power of people and tech.”

“Together with Blundstone’s trusted partnership, our deep industry expertise and unrivalled Microsoft capabilities, we were able to build a strong digital core for an iconic Australian brand that now has flexibility and scalability of a cloud-based foundation that is secure by design.”