To better support cohesiveness in how we work today, at Enterprise Connect, Verizon Business recently announced several new, interactive feature updates across the BlueJeans collaboration and live streaming platform to boost video engagement.
How to Make Video Work for Your Organization
Lights, camera, action! These three words have been the hallmark of the entertainment industry for over a century. In the last few years, however, these words have taken on a new meaning in the corporate world as video has become an essential tool for global organizations of all sizes looking to connect with their customers, employees, and stakeholders. So, what should organizations be doing to make video work for them?
Clearly define your video strategy
Before producing any video content, it’s crucial to define your video strategy. This means identifying your target audience, the message you want to convey, the type of video content you will create, and the channels you’ll use to distribute it.
Keep it short and sweet
In today’s fast-paced world, attention spans are shorter than ever. To keep your audience engaged, keep your videos short and to the point. Aim for videos that are no longer than five minutes, and make sure the most critical information is at the beginning.
Engage your audience
Video is a two-way street. To make your message resonate with your audience, you need to engage with them. Use interactive features like polls, quizzes, and Q&A sessions to encourage participation and create a more immersive experience.
“Video has exploded as the primary medium of choice for firms when it comes to everything from broadcasting immersive company town halls to amplifying influential marketing messages and product launches,” said Chris Lewter, VP and GM, BlueJeans by Verizon.
“With these announcements, we’re making it even easier for customers to unlock the power of video in a way that best suits their specialised business needs and deliver game-changing experiences for their customers, employees, and partners across devices and channels.”
Optimize for mobile
In 2023, 75% of the global population is expected to use their smartphones to access the internet. So, optimize your videos for mobile devices so they reach the widest audience.
Prioritize quality
Video quality is essential, especially for businesses. Poor quality videos can hurt your brand and fail to engage your audience. Invest in high-quality equipment, ensure proper lighting, and use editing software to create polished videos that capture your audience’s attention.
Personalize your videos
People want to feel like they’re part of a community. To build strong relationships with your audience, consider adding a personal touch to your videos. Address them by name, create personalized messages, and use their feedback to tailor future content.
Use video analytics
To measure the success of your video content, use analytics tools for performance metrics. This will help identify what’s working and what’s not, allowing you to adjust your strategy.
Be consistent
Consistency is key when it comes to video marketing. Develop a regular schedule for your videos, whether it’s weekly or monthly, and stick to it. This will help you build an engaged audience and create a sense of anticipation for your next video.
Embrace criticism
Lastly, as the great American novelist, Ernest Hemingway once said, “The most essential gift for a good writer is a built-in, shockproof, shit detector.” The same applies to creating effective videos. Always be critical of your work, and don’t be afraid to make changes to it.
What new features does BlueJeans have to offer?
Leveling up with BlueJeans Events
Since launching BlueJeans Studio, the simple and intuitive production suite built into BlueJeans Events, the goal for Verizon Business has been to make it easier for presenters and producers to immerse and engage audiences and get maximum value from virtual events—powering amazing creativity that brings everyone attending along for the ride.
To give event hosts an even more powerful set of features that can help them level-up their virtual stage presence, BlueJeans Events now offers a variety of new capabilities that will improve the presenter experience, give attendees fun new ways to participate in the event, and make production more intelligent. These Events features will be available to preview in Q2, with GA anticipated for Q3. Learn more about today’s BlueJeans Events enhancements.
The BlueJeans Developer Platform
Video has quickly risen to the top of the customer-centric must-haves list for driving brand visibility and easy accessibility in today’s “always on” world. To help firms execute on their customer-first video strategy, the BlueJeans Developer Platform provides a developer-friendly set of SDKs & APIs to power interactive video experiences for nearly any kind of application.
This robust collection of developer tools makes it easy to integrate best-in-class video conferencing capabilities directly into any web or mobile application through the BlueJeans client SDKs for WebRTC (browsers) and mobile (Android & iOS) for fully customisable experiences, or via low-code Embed SDKs for web app development with minimal effort.
Learn more about the BlueJeans Developer Platform, including how clients across retail, healthcare and sports have used the BlueJeans SDKs to deliver premium video performance.
Better Office Meeting Experiences with MultiService 2.0
Organisations looking to welcome employees back into the office will need to emphasise flexibility and inclusivity in their office workspaces. But most video conferencing hardware currently implemented doesn’t interoperate with all video conferencing services—getting in the way of employees being able to collaborate effectively with external partners.
To help organisations apply a multi-service room strategy that ensures collaboration remains fluid, regardless of how employees are trying to connect from the office, BlueJeans is pleased to confirm the upcoming general availability for Direct Guest Join (Q2 2023).
Learn more about all of today’s room system operability enhancements.
Gerald Ainomugisha is a freelance Content Solutions Provider (CSP) offering both content and copy writing services for businesses of all kinds, especially in the niches of management, marketing and technology.
