The BeautyHealth Company, home to flagship brand Hydrafacial, recently announced the international launch of Hydrafacial™ Syndeo™, the award-winning next generation connected delivery system. The expansion brings Hydrafacial Syndeo to Europe and Asia, following the device’s successful U.S. debut in March last year and a first year of booming sales.
What is the market offering of Hydrafacial Syndeo?
Syndeo, meaning connected in Greek, elevates every treatment, combining the unmatched results of Hydrafacial’s patented vortex fusion technology with a digital experience. Through a connected interface, treatment providers can seamlessly log each treatment, personalize it to a customer’s skin needs and preferences, and access onscreen protocol guidance—all through touchless gesture control features that make for a more hygienic environment.
Syndeo’s cloud-based software has the capability to store real-time knowledge of client preferences, treatment history, and skin concerns across locations and providers.
And with this knowledge, Hydrafacial treatment providers in these markets will now be able to offer products and experiences targeted to a consumer’s needs, including selecting from Hydrafacial’s menu of nourishing boosters to deeply personalize every treatment, whether receiving a treatment at their local dermatologist or at a hotel spa on vacation.
Syndeo has been embraced by Hydrafacial’s consumer and provider community in the U.S., where sales exceeded expectations by three times within the first month after launch. Momentum continued, with over 3,000 systems sold in 2022. Syndeo also received a 2023 Aesthetician’s Choice Award from DERMASCOPE Magazine, a resource for skincare experts.
With its upgraded connected functionality and elegant design, Syndeo remains true to Hydrafacial’s proprietary treatment experience, delivered through its patented vortex fusion and “magic wand.” In its three signature steps, a Hydrafacial treatment cleanses, extracts and hydrates with added personalization delivered through a menu of nourishing boosters.
Syndeo also comes integrated with a custom LightStim Elipsa™ LED light therapy device, allowing for efficient, hands-free application of professional strength therapeutic light energy.
What does the expansion mean for BeautyHealth?
Commenting on the international, expansion, BeautyHealth President and CEO Andrew Stanleick, said, “We are excited to introduce our international Hydrafacial community to Syndeo. It is a true revolution of the treatment room, allowing every provider and client to be connected, and each Hydrafacial treatment to be that much more personalized.”
Mr. Stanleick further added: “Europe and Asia are key growth regions for BeautyHealth, and we look forward to elevating the provider and consumer experience in these markets and executing our strategy by welcoming new doors with our Syndeo delivery system.”
The next-gen Hydrafacial Syndeo device debuted internationally at the 21st Annual Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Monaco from March 30 – April 1, 2023. Syndeo is now available in select markets in Europe and Asia-Pacific as of April 2023.
