Bacardi announces a leadership reshuffle to drive future growth

Mahesh Madhavan, Chief Executive Officer of Bacardi Limited

Bacardi Limited, the privately held spirits company, announced moves within commercial and finance and the North America business. Current Regional President for North America Pete Carr will take on the newly created role of Executive Vice President and Global Growth Officer.

What were the executive’s thoughts on the reshuffle?

Commenting on the reshuffle, Chief Executive Officer of Bacardi Limited, Mahesh Madhavan said, “We believe in investing in our people at Bacardi and growing from within. It is important that our people see a vision for their success along with that of the company.”

“We are committed to creating new opportunities for our talent that enable them to learn from and bring value and new perspective to our business. I am confident that Bacardi will continue in its path of robust growth with Pete, Tony, and Albert fueling success in their roles and navigating our teams toward critical milestones in our vision for the future.”

What are changes at Bacardi?

Pete Carr

Pete will be responsible for commercial excellence and strategy, route-to-market models, digital commerce, and on-trade relationships for the family-owned spirits business. Pete comes armed to spearhead continued commercial success for Bacardi, with a lifetime of spirits experience and over eight years at the helm of one of the company’s largest markets.

Pete has showcased a founder’s mentality throughout his career at Bacardi. Under his leadership, Bacardi introduced a model for national spirits distribution in the U.S. and propelled investment in digital commerce to power this growing channel for spirits sales.

Tony Latham

Tony Latham, currently global Chief Financial Officer, will take over as Regional President of North America. In the last three years, Tony has played a critical role as CFO of Bacardi, steering the company through the recent global challenges, and moving with speed and agility to seize opportunities that have kept Bacardi at the forefront of what’s new and next.

Tony worked with the business in North America and is well versed with the organizational and route-to-market aspects of the region, leaving him well-positioned to win in his new role.

Albert Vila Tarres

In true Bacardi fashion of grooming internal talent, Albert Vila Tarres succeeds Tony with a promotion to the role of Bacardi Limited Global Chief Financial Officer (CFO). His 12-year journey with Bacardi has taken him across the globe, having served as CFO for the regions of Latin America, Western and Eastern Europe, and, most recently, North America.

Albert has been a valuable partner to many Bacardi business leaders who have leaned on his expertise across markets. He will now oversee global finances for the company.

Tony will move to the Coral Gables, Florida, office as he takes over the North America business, whereas Pete and Albert will be based at the Bacardi global headquarters in Bermuda, pending authorization by the Bermuda Department of Immigration.

All moves are effective at the start of the new fiscal year on April 1, 2023.