AVEVA opens Customer Experience Center in China to strengthen digital transformation and sustainability

Caspar Herzberg, Chief Executive Officer of AVEVA
Caspar Herzberg, Chief Executive Officer of AVEVA

AVEVA, a world-renown provider of industrial software solutions, driving digital transformation and sustainability, has announced the opening of its latest Customer Experience Center (CEC) in Beijing. The new Center demonstrates AVEVA’s ongoing commitment to continued investment and growth in China and is the group’s fifth such technology hub globally.

At the opening ceremony, the team welcomed industry leaders and media representatives. AVEVA’s CEO Caspar Herzberg and, Chief People Officer Caoimhe Keogan, attended alongside regional leadership SVP, Head of APAC Emon Zaman, and local VP, General Manager of China Jingyi Cui, to welcome guests and share the firm’s strategy and growth ambitions for China.

What does the CEC mean for the Chinese market?

Demonstrating the transformative power of industrial ecosystems to drive innovation and realize the connected industrial economy, the China Customer Experience Center showcases AVEVA’s industrial platform and applications. It includes a range of interactive demos that show the company’s software capabilities in digital transformation, artificial intelligence for industries, data visualization and virtual reality, supporting hybrid cloud architectures.

The Customer Experience Center also features a wide range of industry-specific solutions including process dynamic simulation with AVEVA Extended Reality Solution, AVEVA E3D Design, AVEVA Enterprise Resource Management, AVEVA Asset Information Management, AVEVA PI System, AVEVA Predictive Analytics, AVEVA APC and AVEVA Process Optimization.

Each example highlights how AVEVA’s hybrid platform and applications enable industrial customers to optimize the entire asset lifecycle and accelerate sustainable outcomes.

With more than 16% of revenue invested in R&D, AVEVA has 10 dedicated R&D centers around the world and five Customer Experience Centers, with leading Customer Experience Centers also located in London, UK and San Leandro, Lake Forest and Houston in the USA.

AVEVA China will use the innovative Customer Experience Center to demonstrate new capabilities to customers, partners, media, academy, research institutions, government and other public utilities, to showcase potential value and to collect and synthesize customer feedback to optimize development and prioritize investment in new capabilities.

What does this mean for AVEVA?

Commenting on the new locale, Caspar Herzberg, Chief Executive Officer of AVEVA, said: “Today’s opening of our state-of-the-art Customer Experience Center here in Beijing is a further testament to AVEVA’s commitment to our customers and partners in China, and our ongoing investment in innovation and growth in the world’s second largest economy.”

“Our CECs around the world are a string of pearls that enable our customers to experience and explore our solutions for themselves. They can experience the power of connected ecosystems in diverse industries and explore how leading-edge industrial artificial intelligence (AI) and digital twins can be used in their own businesses,” Caspar Herzberg further added.

Jingyi Cui, Vice President, General Manager of AVEVA China added: “I’m honored to be welcoming our customers and media to today’s opening. This new CEC is a significant milestone in AVEVA’s 27-year history in China, reflecting both our innovation of technology in industrial software and also collaboration with customers on their digital transformations.”

The global industry is undergoing a rapid change from supply chain and geo-political pressures to decarbonization and generational transition as digital natives join the industrial workforce. AVEVA empowers teams with the trusted insights  to spark their ingenuity. In China this approach is enabling businesses to drive growth while aligning with China’s ‘dual carbon’ policy, to reduce peak CO2 emissions by 2030 and achieve carbon neutrality before 2060.