Avanci appoints intellectual property expert to lead its new IoT programs

Marianne Frydenlund, Vice President at Avanci

Avanci announced that Marianne Frydenlund, a leader in intellectual property licensing, has joined Avanci to lead new programs for the IoT beyond the automotive industry. Avanci was founded in 2016 with a vision of transforming how patent licensing is done in the IoT era.

What does Marianne bring to Avanci in her new role?

The Avanci program for connected vehicles now has 42 auto brands licensed to the 4G, 3G and 2G essential patents of 49 licensors, with more than 65 million licensed vehicles – around half of connected car shipments to date. Marianne joins from Nordic Semiconductor, where she has most recently been Senior Vice President, Legal & Compliance, with responsibilities including patent licensing activities, having concluded several groundbreaking agreements.

With a law degree from the University of Oslo in Norway, Marianne Frydenlund’s rather extensive experience spans legal and commercial roles in several industries.

What were the executives’ thoughts on the appointment?

Commenting on the hire, Laurie Fitzgerald, SVP at Avanci, said: “We are very excited to welcome Marianne to Avanci. Her expertise and enthusiasm will enable us to launch licensing programs for new categories of IoT products, building on the momentum of our existing program in the automotive industry, and working alongside our world-class team.”

Marianne Frydenlund, Vice President at Avanci, said: “I am excited to join Avanci and create new licensing programs for Avanci’s independent marketplace. My licensing expertise over the past few years has sparked a desire to build solutions that the whole industry can leverage, and I look forward to working with the talented team at Avanci to bring new ideas to life.”