Australia’s top digital gifting platform hires new Chief Customer Officer

Deanne Keetelaar, Chief Customer Officer, Prezzee

Prezzee has appointed Deanne Keetelaar to a new role of Chief Customer Officer in late 2021.

Deanne is joining Prezzee following four and a half years of successful service at Australia Post, where she has been their General Manager of Identity, Payments and Financial Services. 

Prezzee hires Deanne Keetelaar as the new CCO

In this exciting new role,  Deanne will help to enhance group leadership across the primary company functions which include strategy, customer experience, product and technology.

Deanne’s position is critically important in facilitating Prezzee towards achieving the company’s strategic ambition of disrupting the gift card and payments market globally.  

Deanne has over fifteen years of experience in the financial services industry, handling senior leadership roles at Australia Post, National Australia Bank and Fiserv with extreme craft. 

Throughout her career, she has successfully used her skills in strategic leadership, business development and operational management to transform large financial services businesses.

Deanne has also established herself as a leader in the Australian payments industry through participation in working groups and representation on the Australian Payments Council

Deanne Keetelaar excited to join Prezzee

“The Prezzee team has done an outstanding job of achieving glaring growth in a short time.”

“I am therefore extremely thrilled to be joining Prezzee during an exciting period of expansion and I look forward to supporting the executive and broader team to execute its vision.”

“Australia Post has offered me a great insight in eCommerce sector growth and Prezzee is well positioned to capitalize on this as a leader in digital gift card and payment solutions.” 

In addition to operations in North America, the United Kingdom, Canada, Australia and New Zealand, Prezzee recently announced entering into a global partnership with Mastercard.

The Mastercard partnership will expand Prezzee’s market globally and connect the company with more than 188 million new consumers as they revolutionise the gifting economy

Deanne’s appointment, in tandem with the Mastercard partnership will turbocharge Prezzee’s growth globally, particularly in the USA which has always been a key target market.

Ever since they entered the market, Prezzee has harnessed white label partnerships with key players in the Buy-Now-Pay-Later industry and experienced substantial growth in the USA. 

Prezzee seeks to disrupt the e-commerce sector

Prezzee’s Chief Executive Officer, Antony Karp is optimistic about the company’s future.

“We recognize that strategic and operational leadership is needed so as to continue the exponential growth and overall performance  achieved by Prezzee, hence this appointment.” 

“Deanne in her role will be critical to sustaining the ongoing growth in the ANZ market.”

“She will support our global expansion and thus, allow me to focus on establishing Prezzee as an eGifting leader in the USA and UK, which offer significant growth avenues for us.”    

Since its inception, Prezzee’s consumer and business facing channels have seen growth with 6k Business to Business (B2B) clients, 5k B2C clients and 600 global brand partners.

In the four years of the company’s existence, Prezzee has expanded to five countries and experienced a record breaking year with the launch of a second office in USA and another in London.

Prezzee is therefore following a projected track to process well over $1bn in revenue in 2022 as the company continues aiming to become the most significant global gift card platform. 

“Prezzee is vital for our time and focuses on a human interaction approach in a digital world.”

“With the various opportunities currently available in the ecommerce industry, we are facilitating efforts to adapt and offer an effective and sustainable solution for our customers.”

“We work very hard and we have big goals that include Prezzee being Australia’s next unicorn.”

“As a company, we are coming of age with a significant increase in executive bench strength, and we are on this journey of making magic happen together,” concluded Antony Karp.