Australian Red Cross taps Boomi to help raise $27 million for flood victims

Brett Wilson, Chief Information Officer at the Australian Red Cross

Boomi, the intelligent connectivity and automation leader, has announced its support in helping Australian Red Cross raise over $27 million for flood-affected communities by enabling real-time data access throughout the Australia Unites Telethon flood relief initiative.

How pivotal was Boomi during the crisis?

In February, communities in northern New South Wales and southern Queensland were hit hard by severe flooding that devastated thousands of people’s homes and livelihoods.

All three major Australian commercial television networks subsequently hosted a live telethon to help raise money for Red Cross’ work with affected households. With four days to prepare, Red Cross teamed with Boomi to ensure its technology infrastructure could handle the magnitude of anticipated supporter engagement during the five-hour national broadcast.

Red Cross implemented the Boomi AtomSphere Platform in 2020 as its integration platform to connect a number of its core apps. This ensured data of stakeholders would remain secure, accurate and available, and formed the foundations of the MyRedCross online portal.

For the Australia Unites Telethon, Red Cross scaled its Boomi services to focus on priority systems – including the MyRedCross portal, customer relationship management system Pivotal, financial application Technology 1, and other internal cloud services – to maintain seamless connections for the duration of the live event. Boomi’s local support team assisted with preparation and remained on standby to ensure the technology performed as intended.

The telethon provided over 66,000 people with cash assistance grants. Red Cross said the achievement comes at a critical time with extreme weather events increasing in frequency and severity. The stability of its data foundation will help the organization continuously respond to the ongoing humanitarian impact of climate change, quickly and effectively.

What were the executives’ thoughts on the partnership?

“While it looked smooth receiving 30,000 dial-ins on TV, the backend infrastructure in making the telethon possible was a huge feat,” said Brett Wilson, CIO at the Australian Red Cross.

“Australians were eager to dig deep. On top of the caller influx, we saw 24,000 concurrent web users on our donations page. To ensure fellow Australian support could be processed and received by those affected, we needed our technology performing as it should. Boomi was the common link that pulled all our systems and data together, handling the Telethon’s traffic surge and ensuring supporter engagement was accurate and stable,” Wilson added.

“We hear a lot about the role of data, but rarely do we see such concrete displays of tangible community outcomes,” said Nathan Gower, Head of Business Development, ANZ at Boomi.

“The apps and systems that make up the Red Cross donations process were put to the test during the Telethon, and the $27m raised is a testament to the connectivity and accuracy of data stitched into the charity’s technology outfit. Boomi’s role of integrating data to better connect people and donations will become more and more pronounced as Red Cross focuses its support on helping Australian communities be better prepared for climate adaptation.”

What is the market reach of Boomi?

Boomi has been positioned as a Leader in the Gartner® Magic Quadrant™ for Enterprise Integration Platform as a Service (EiPaaS) for eight consecutive years. As a category-leading, software as a service (SaaS) company with the largest customer base among integration platform vendors, Boomi touts a growing user community of over 100,000 members, and one of the largest arrays of global systems integrators (GSIs) in the iPaaS space.

The company boasts a worldwide network of approximately 800 partners, including Accenture, Deloitte, SAP, and Snowflake; and partners with the largest hyperscaler cloud service providers, including Amazon Web Services, Google, and Microsoft, among others.

The organisation recently received the Gold Globee® Award in the Platform as a Service (PaaS) category, and has garnered a prestigious 5-star rating in the CRN Partner Program Guide, a definitive list of the most notable partner programs from industry-leading technology vendors that provide innovative products and flexible services through the IT channel.

Boomi’s cloud-native, low-code platform helps organizations across all industries connect data applications, streamline workflows, and deliver more integrated customer experiences.